Is It Worth It? Can't the Message Wait?

771 Words4 Pages
Did you know that in 2011 a minimum of 23% of car accidents involved cell phones? That adds up to 1.3 million accidents! (DWI) Texting while driving has become a vast issue in America today. Most people only think of teens with this matter when in reality it is an issue for all drivers, even adults. As soon as someone picks up their phone while driving it not only affects their life but other motorist on the road. This editorial photograph is effective because it reaches its target audience by providing a clear message, the logos and pathos appeals work together to achieve the purpose to inform and persuade and needing little background information to understand the message. The editorial photograph is a picture of a church Marquee sign. The name on the sign is Christian Fellowship and the sign reads “HONK IF YOU LOVE JESUS TEXT WHILE DRIVING IF YOU WANT TO MEET HIM” (Bernstein). All the letters in the text are capitalized and a bold black to grab peoples’ attention. Also, it helps to get the message across because large lettering grabs your attention. (See Appendix A) The target audience for this would be to all drivers. Most think it is only teens that pick up their phone while behind the wheel. “In a survey conducted for the Pew Research Center’s Internet & American Life Project, 47% of texting adults admitted to having sent or read a text message while driving, compared to 34% for teen drivers.” (More Adults than Teens) In reality any licensed driver is just as capable of picking up their phone and becoming distracted. Your attention should be focused on the road and your surroundings while driving but as soon as you pick up your phone you’re distracted to the world around you. The appeals used in this photograph are logos ... ... middle of paper ... ...ive because it reaches its target audience by providing a clear message, the logos and pathos appeals work together to achieve the purpose to inform and persuade and needing little background information to understand the message. Some people like me have to learn the hard way but maybe if we keep the awareness going we can save lives! Works Cited Bernstein, Maurice. Christian Fellowship Photograph. 2013. Editorial Photograph. Bioethicsdiscussion.blogspot.com. Web. 22 Nov. 2013. “DWI: Driving While Intexticated.” Editorial. Textinganddrivingsafety.com. Texting and Driving Safety. 25 Nov. 2013. Web. 1 Dec. 2013. "More Adults than Teens are Texting while Driving." Text'nDrive.com. 10 July 2010. Web. 3 Dec. 2013. Ricks, Delthia. “Study: Texting while driving now leading cause of death for teen drivers”. 08 May 2013. Newsday.com. Newsday. Web. 08 Dec. 2013.
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