Customer social responsibility can build the loyalty and trust that both ensure a bright and sustainable future in business. In our global society, corporations are becoming increasingly visible, and are judged on their results and behaviour. The reputation of a brand is achieved, in part, as a result of corporate governance. By integrating corporate social responsibility into your business as a core value, you are contributing to a better society and will be recognized for doing so. Businesses can increase their CSR by supporting public expectations, focusing on long-run profits, complying to ethical obligations, boosting their public image, bettering the environment, discouraging further government regulation, balancing responsibility and power, remembering stockholder interests, and building a superiority of prevention over cure.
There are many favorable reasons for an employer to thoroughly engage its employees: competitive advantage, human resource administration, managing external impressions and straightforward honesty. If for no other reasons, financially there is a direct correlation between employee engagement and the overall economic success of a company. If an employee is not happy, will they act passionate and give all they have to the position? There is an interdependence between CSR and employee engagement and an employee’s pledge to the organization. Employee participation in Social Responsibility can drive motivation.
"The organization starts performing better than its competitors when diversity initiatives are implemented, and each worker experiences the personal gratification of horizon expansion, and thus greater adaptability, in today 's and tomorrow 's work environment” (Marques, 2007). ”Performance excellence in a diversity espousing environment comes not only from new ideas, but also from the increased sense of meaning instilled in workers who know that their background and perspectives are valued" (Marques, 2007). Organizations that make diversity a priority are the companies that can come up with solutions not only during problematic situations but on any regular day at work (Marques, 2007). Businesses that are transparent organizations can sit and discuss issues rather than waiting and hoping things will sort their selves
Corporate social responsibility (CSR) is the consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with the traditional economic gains which the firm seeks. (Peng, 2012). According to World Business Council for Sustainable Development (WBCSD, 1999), CSR is an organization’s commitment to a discretionary behavior that leads to economic development and contributes to the welfare of its employees, local community and society at large. (Ilona, Kazlauskaite, 2011). Corporate Social Responsibility (CSR) has become very important in that it become a strategic issue that spans across various departments of a firm.
Apply equity theory The importance of positive work environments and its benefit is that great workplaces can help motivate employees. Employees that are happy tend to be more productive, which is resulting in a more prosperous business entity. Motivated employees can make all the difference in a successful company. There are a number of incentives that would help
• Encourage better business results – The simple gesture of praising or rewarding your employees at work can have a direct impact on your bottom-line and can lead to better overall results that are a consequence of better individual performances. • Increase loyalty & Retain the best talent – When one is recognized for his/her hard work, he/she tends to be more loyal towards you and the work he/she is doing. This is something that can help to retain important and skilled employees in the long run. • Build a supportive work environment – The more your employees feel encouraged and valued, the more will they be supportive to your cause, hence building a supportive and active work
There is great opportunity for the organization to cross selling and up selling to customers which are loyal to firms through CRM. This helps the organization to develop the quality and better relationship with customers which also improve customer satisfaction, hence gained customer
This vision may not seem like a long-term goal towards the company; However, increasing the number of loyal customers in any business will increase the revenue over time. Additionally, having loyal customers will boost the reputation of an organization and allow new faces to experience what loyal customers were susceptible to. While working at this organization I was aware of the mission and visi... ... middle of paper ... ...st paced, yet comfortable work environment that every employee will be honored to work at. In conclusion, this organization should focus more on their employees and less on profitability. This reasoning comes from the idea that efficient and appreciated employees will dictate the future of an organization through their quality of work and their outlook on the company they work for.
This takes some pressure off management and gives the employees a voice. Empowerment is a strong tool that benefits both the employer as well as employee. It is a win- win situation. The employees feel like they are needed and wanted, while the employers gain satisfaction through their prosperity. When employees are empowered they feel that they play a bigger part in the organization and they understand how their job fits into the organization.
Therefore a positive and effective PM system has positive outcomes to the organisation. Alsoton & Barbara (2008) mentions that such outcomes include satisfied and productive employees, increases profit and makes the organisation competitive in the market. Prerequisites being in place, the mission of the organisation, its goals and job in question being clear and concrete, gives employees knowledge and overview about the organisation (Aguinis 2012). Having good information about the job helps in performance planning where certain criteria can be established for job success (Mclaughlin, 2007). At the beginning of the planning process, both manager and employee meet to enable congruency in what needs to be accomplished and the reason for it to be accomplished.