Investigating the Retail Trends in Cambridge City Center
* A high rent shopping area (Petty Curie, Sydney Street)
* An office or business area, with banks, building societies,
solicitors
* A market area, the historic core
* An area of specialized shops (Waterstones books, Grays sport shop,
Heffers book store (trinity street)) in frame of cbd where rents
are lower
* An educational area (Trumpington Rd, Kings Parade, Trinity street)
* Shops often locate near each other to benefit from number of
potential customers (petty Curie) Retail clustering
Theoretical background: Core and frame concept:
* Within the core of the CBD there are commercial functions that can
afford the high land values and need large amounts of people
walking past for custom, these are usually stores selling high
ordership goods.
* In the outer core and frame, where rent is lower, there are
specialist shops, transport services, education, entertainment and
offices. These all need to be in the center but can not afford the
high rent in the CBD.
Theoretical background: Bid rent theory:
· The Bid Rent Theory suggests different functions will bid
differently for land in various parts of the city.
· It suggests the more accessible the site of land within a developed
site, the higher is its value. E.g lion yard closer the car park close
to bus station very close to all tourist attractions
The aim is to investigate the retail trends in Cambridge city center
and to examine how successfully it is adjusting to the pressure
arising from growth in Cambridge and its surrounding land.
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...s when the first edge of
town sites were being occupied by Hypermarkets and Superstores. There
was a decline in numbers of shops selling food in the city center due
to people traveling out of town where there were more accessible
parking spaces. Then in the 1980's non-food retail parks selling many
high comparison goods began emerging. These new stores, built
alongside the hypermarkets, benefited from those who visited the
supermarkets regularly. Later on in the 1990's, once again the
shopping pattern changed as large American style shopping malls
developed. The clean environment, car parking availability,
restaurants and being able to use it in all weathers attracted many
people since it often relieved the stress of traffic congestion within
an inner city.
Cambridge's city center is located at the market square.
The Italian Centre Shop shows many attributes as for how they are able to build on their strengths. This in the end helps a company to expand and grow further to improve their internal performance and as well by gaining more consumers (Kerin, et al., 2015). Firstly, the company’s main strength relies on the location of the different branches, being placed strategically so it is easier to bring in more consumers as well as being easily accessible for people around those areas. Two of the three locations in Edmonton are situated beside shopping centers, Southgate mall and West Edmonton mall, which in the West end is the most popular attraction of the city. The third branch is located in North Edmonton which is known for the heart of “Little Italy”(Spinelli, 2016). Secondly, the Italian Centre Shop sells a variety of merchandise and different cuisine from all around the world, the main place being Italy and others which include: Spain, Romania, Portugal, Ukraine and Poland (Spinelli, 2016). This helps to expand the company’s target market while still keeping
2. Sector Model - This model was created by Homer Hoyt in 1939 and it suggested that the social zones within a city expand outwards in sectors that follow transportation links (Liu, 2009). The study was based on Chicago, Hoyt could see that higher class housing was built favouring the sought-after Lake Michigan shoreline. This led him to develop the sector theory. The CBD is the centre of the model with the Zone of Transition in a similar location to Burgess's model in Zone B. The lower and middle class residential houses form a circle around Zone B and the CBD, and extend to the outskirts of the urban area. The lower class houses are found near the industrial zones and the middle cl...
However, on the local level, specialty retailing is defined by independently owned, unique shops that express the personalities of their owners. These small retail outlets -- shoe stores, food stores or book stores -- have become the bedrock of downtown and urban redevelopment across the country.
Clothing stores often overstocked merchandise, clothing that has been returned by customers or items that are past their sell-by season. It would not be good business for these stores to throw out merchandise. Clothing stores have been known to donate some of their clothing but this is not something that most of them do. Giving away amounts to loss in profits and that is just not good business. Clothing stores often work with wholesale pallet companies who buy all the excess stock in bulk to resell. What the wholesaler does is pick up and pack merchandise into big pallets and sell at a cheaper rate. Where can you find these bulk wholesalers that sell by the pallet? The internet, of course. Finding wholesalers might be as easy as typing a few
Downtowns used to be vibrant places filled with businesses, people, and unique architecture. However, this has completely changed. Many downtowns have lost their businesses, people, and uniqueness. This is because of three things, the first one is Euclidean zoning. This separates land based on its use. This affects the variety of buildings and infrastructure in an area. Euclidean zoning assigns a purpose to a plot of land. The next thing that has led to the loss of vibrancy in downtowns is the G.I. bill, which resulted in the creation of new subdivisions throughout the US. Another factor is the Interstate Highway Act of 1956. These three things led to the creation of shopping malls. These shopping malls were built the same in different parts
The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...
Each floor I stopped at had a variety of stores. From eery-looking stores selling Halloween and magic merchandise to a magazine shop selling vintage Playboys and Time magazines from the 40s, to a saloon that invited customers, every corner filled up with something worth staring at or dropping my jaw on. Tibetan artefacts, leather bags, indie artist studios, thrift shops, liquor stores, stationary, carpentry shops, jewellery stores, clothing like t-shirts, hats, ties, and belts, pet care, human care, hair styles, Seattle mementoes, and thousands of other little and large shops lit up as customers
...Thus, it’s a significant and strategic step to set up small and medium sized shops in the second and third tier cities.
Goss argues that developers and designers of the built environment, specifically shopping centers and malls, use the power of place and understanding the structural layout of the space to boost consumption of the retail profits. Shopping centers are separated from the downtown area of shopping either by distance and/or design. These establishments emerge for many to be the new heart and location for public and social life. In his article The "Magic of the Mall": An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment, Goss also argues that the regulation of the spaces within the mall creates an atmosphere of "community" rather than one that is "public".
Shopping malls didn't just happen. They are not the result of wise planners deciding that suburban people, having no social life and stimulation, needed a place to go (Bombeck, 1985). The mall was originally conceived of as a community center where people would converge for shopping, cultural activity, and social interaction (Gruen & Smith, 2005). It is safe to say that the mall has achieved and surpassed those early expectations. Unfortunately, in today's consumer culture, the mall is the center of the universe and and this has shaped consumers in a negative way.
The design of the Mall of America is genius because it is four floors with more than 500 stores also the designers where smart by having natural light enter the Mall this to me makes it feel more homie. The mall was also smart on the how people can park they have four ramps which has five floors which means that it will be easier for the customers to access their building. The Mall of America was also smart on putting an amusement park in their sate of the art mall, this is a big because kid will want to go ride on the roller costars and when the kids see Lego City they will beg their portents to buy them some Legos. The Mall was also smart by putting an aquarium in the Mall which was another attraction that gets peoples attraction to come and visit the mall, another way the mall gets people to come to the Mall is the Movie Theater that is on the top floor of the Mall. Another reason why I think that people keep coming back to the Mall of America is because you can get everything you want in one shot without leaving to go to multiply stores, people could really spend a whole day at the Mall of America because they have a food court and they also have a nice sit-down dinning which is nice. The Mall of America also is more than just a shopping mall, this mall offers work out session because the mall is 1.15 miles so people will just walk around the mall for their daily workout. The Mall of America also has church serves
Regional shopping centres which are located in the suburban area with anchor stores, as well as up to 150 well known stores;
Greater London Authority, (2008). London’s Central Business District: “Its global importance”. Greater London Authority, London .UK.
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