We as a society absorb media from a wide variety of forms such as television, radio, magazines, newspapers, billboards and the internet. These are referred to as ‘mass’ media, because they communicate to a mass audience comprised of very large numbers of people (Giddens, 2009, p.724). Mass media affects people differently because of diverse amounts of exposure and formats. It is a form of socialization, having a long-term effect on each member of society. Since numerous people use media very recurrently, it is evident to assume that it has effects on people.
All types of bullying are dangerous to the victim. The victim starts to believe the words that come out of the bullies mouth. The victim gets down on their self and turns to drugs or other things to make them feel better. People bully for different reasons. There are cultural causes of bullying.
The Role and Influence of Media Firstly media is a kind communication which reaches large number of people either in written, spoken or broadcast way. Media includes advertising, movies, radio, newspapers, magazines, and internet and so on. As we know, media is kind of significant force especially in developed and developing countries. There are different kinds of media which include digital media, print media, electronic media, advertising media, multimedia, broadcast media, recording media and many more. Even fine arts are a kind of media where materials and techniques are used by an artist to produce a kind of work.
How mass media shapes national history and informs ideology Mass media gas grown and changed throughout history with its use and affect on the crowds. Television, radio, newspapers, and the Internet are all part of the means of mass communication, meaning mass media. It is the most affective way of spreading a message/idea, and it directly shapes and reforms the way history will play out. It can also be seen as a source for record keeping, hence history is stored in these forms of mass media. One will be able to see the difference between what happened, what was said to have happened at that time, and what actually happened.
The more exposure an issue gets, the more likely an individual will recall or retain the information in their minds. With these three factors played out systemically the media, our opinions are constantly being influence and shape by them. As quoted by Walter Lippman, “what we know about the world is largely based on what the media decide to tell us” (McCombs).
Research has shown that a child will mimic the actions of others if the actions are reinforced. “Albert Bandura argued that aggression in children is influenced by the reinforcement of family members, the media, and the environment” (Bandura, 1976). Psychologists have discovered that some cartoons tend to contain violence and may cause children to demonstrate aggressive behavior. “Children who have a high degree of exposure to the media may exhibit a relatively high incidence of hostility themselves in imitation of the aggression they have witnessed.” (Berkowitz, 1962) There have been numerous violent episodes that have been determined to be copycat cases of violence on television. In situations like this, the media exposure is considered to be reinforcement of the behaviors.
Some people get bullied in that way by others and sometimes it could get out of hand. Another kind of bullying is Verbal bullying. Verbal bullying is when a person uses words, statements and name calling to gain power and control over another person. Verbal bullying includes name calling, insults, teasing, intimidation, homophobic or racist remarks, or verbal abuse. People who bully others use words to downsize a person and make them feel bad and unwanted to everyone.
Whereas, “scripted” violence being the violence mostly planned and composed. (Raney & Kinnally, 2009; Raney & Depalma, 2006). In both studies, the heightened perception of violence in rival games violence and “scripted” violence aggression by the fans was significantly influenced by the media. A review of research will also delve into the competitor’s aggressive behavior. Examining the role of gender, type of sports, competition levels all having a pivotal role in the level of aggression displayed by sports competitors (Coulomb-Cabagno & Rascle, 2006).
The more these factors are present in our life, the more likely people are to commit an act of violence. What causes someone to punch, kick, stab or fire a gun at someone else or even him/herself? There is never a simple answer to that question. But people often commit violence because of one or more of the following: · Expression. Some people use violence to release feeling of anger or frustration.
Mass media is a mediator that is used to broadcast information to public and it can present in numerous ways via print media, electronic media and interactive media. The function of mass media is very broad which can vary from an important role of shaping public opinion to individual for entertainment. In today’s world, there are lots of people using media to communicate and connect to the world, those people distributed to sender and receiver. Indeed, the largest sender is the origins of media such as newspaper, radio and internet. These senders give massive information to public, including propaganda, latest news and education.