Investigating Determinants of Compulsive Buying of Youth in Pakistan

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Consumer compulsive buying is an important area of investigation in consumer behavior research. The goals of this study were to explore significance compulsive buying for gender and relationship with age. Furthermore to determine the effect of factors (Tendency to spend, Drives to spend compulsively, Feeling about shopping and spending, Dysfunctional spending and Post purchase guilt.) on compulsive buying. The primary data for this study was obtained from questionnaire that was administered in three cities of Pakistan. A convenience sample of three hundred and seventy one respondents participated in the study. Statistical techniques Independent sample t - test, correlation and regression analyses were used for data analysis. The empirical findings showed the differences in compulsive buying behavior of male and female members of youth. Research shows that compulsive buying has negative relation with age. In addition the factors (Tendency to spend, Drives to spend compulsively, Feeling about shopping and spending, Dysfunctional spending and Post purchase guilt.) are positively related to compulsive buying behavior.Compulsive buying is a phenomenon with serious societal and personal consequences. Consumer researchers have been exploring this phenomenon in an effort to describe, and identify it as clearly as possible. The introduction of new technologies like internet and television marketing campaigns by companies has introduced a new issue to society: compulsive buying (Roberts & Jones, 2001). Compulsive buying is characterized by undue or uncontrolled urge to shop and spend money. The advocates of consumer marketing manager’s should notice that consumption can be affected by negative buying impulses (Shoham & Brencic2003; Faber an... ... middle of paper ... ..., S.J., Eckert, E.D., Mussell, M.P. and Mitchell, J.E. (1994), “Compulsive buying: descriptive characteristics and psychiatric comorbidity”, Journal of Clinical Psychiatry, Vol. 55, pp. 5-11. Tricia Johnson Julianne Attmann (2009) compulsive buying in a product specific context: clothing Journal of Fashion Marketing and Management Vol. 13 No. 3, pp. 394-405 Wood, Michael. (1998). Socio-economic status, delay of gratification, and impulse buying. Journal of Economic Psychology, 19, 295-320 Wicklund, R.A. and Gollwitzer, P.M. (1982), Symbolic Self Completion, Lawrence Erlbaum, Hillsdale, NJ. Yurschin, J, Johnson Kim, K.P., (2004) Compulsive Buying behavior and its Relationship to Perceived Social Status associated with Buying, Materialism, Self Esteem and Apparel Product Involvement, Family and Consumer Sciences Research Journal, Vol. 32, No. 3, 291-314

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