Introduction To Business Communication Case Study

The Pearson interactive tutorial, "Introduction to Business Communication,” is designed to give the viewer basic guidelines and rules to establish a foundation of proper business etiquette and effective communication within the workforce. Communication is writing, speaking, listening, and recognizing the appropriate way to communicate in various business situations (Pearson, 2015). The evolution of technology continues to provide platforms for the business world to converge within a common place allowing information to be sent and received in real time. However, differences in culture, business practices, education, and diversity creates a demand for common global business etiquette and effective communication practices. The core of business

Psychological distractions such as preoccupation with other issues can also affect the way in which a message is sent or

Receiving too much information in too short a time can cause messages to be distorted or lost.

• Perceptual differences: Individuals perceive sensations and information differently, depending on past experience, culture, and other personal factors. Individuals tend to make sense of information by fitting data into existing mental schemes. Finding common ground is important to communication.

• Language differences: Words can be interpreted differently by different individuals. As with perception, experience, expectations, and cultural diversity can influence the meaning of words and phrases. Using specific terms, such as “I will call you in one hour” leaves less chance for confusion than a phrase such as “I’ll call you soon.”

• Deceptive tactics: Honesty and integrity contribute to effective communication. Information that is exaggerated, manipulated, or omitted generally results in communication failure and ineffectively completed work.

• Shared experience affects understanding in the following ways:

• Little shared experience gives rise to dissimilar meanings, which in turn leads to