Introduction Internet Banking

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INTRODUCTION Severe competition and constant changes in technology and lifestyles nowadays have changed the face of banking. Nowadays banks are differentiating between their varied services. Customers do not want to wait in queues or wait on the phone for basic services. They expect a facility of anywhere anytime banking which is fulfilled through internet banking. Internet Banking refers to a system of allowing customers to perform banking activities at off banking sites such as home, office, and other locations via internet based secure networks. The internet has revolutionized the way we live nowadays be it entertainment, shopping and interaction. Internet banking started in late 1990s in India. ICICI bank was the first bank to introduce internet banking in India in 1996. With lower internet costs and increased awareness about electronic media, online banking as established in 1999. Internet banking changed both the banking industry as well as banks’ services to its customers. ‘Anywhere banking’ came to be recognized as an opportunity also for differentiated and competitive services. Online services like checking account status, fund transfer, ordering demand drafts, loan applications, credit card verifications, shopping portals etc. as well as not requiring a visit to the branch during office hours were viewed as high-value offerings and increasingly started to become a necessity rather than a service. Once banking institutions recognized the low processing cost per transaction via The internet, they began viewing online banking as an extension of the bank rather than as an add-on service. The motivation to introduce online banking now also Included new business potential, additional funds from new and existing customers, Exp... ... middle of paper ... ...timesaving - transactions can be made 24 hours a day, without requiring the physical I interaction with the bank. • Quick and continuous access to information- Customers will have easier access to information as, they can • Check on multiple accounts at the click of a button. • Better cash management- E-banking facilities speed up cash cycle and increases efficiency of business . • Convenience- All the banking transactions can be performed from the comfort of the home or office or from the place a customer wants to. Speed - The response of the medium is very fast; therefore customers can actually wait till the last minute before concluding a fund transfer. • Funds management- Customers can download their history of different accounts and do a “what-if” analysis on their own PC before affecting any transaction on the web. This will lead to better funds managemen
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