Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
the impact of social media on business performance
the impact of social media on business performance
good impact of social media on business communication
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: the impact of social media on business performance
It is noted that social networking in the previous decade has turned into an inexorably essential communication tool, and is supplanting customary types of communication, for example, phone calls and up close and personal discussions. The principle drivers for the increase in fame of interpersonal interaction are that there is diminished expense, convenience and ease of access, which gives to individuals (Huy and Shipilov, 2012). As per Chandler (2013) most organisations endeavour into social networking, and hope to see a generous rate of return with the trust that social networking utilisation, will draw in new clients and along these lines create income. However this once in a while happens and the advantages are not as self-evident, not surprisingly.
There is a variety of social networking interpersonal communication stages that are utilised as a part of South Africa, for instance, Facebook, Twitter, BBM, Whatsapp, Linked In, and MXIT. It is claimed by Meier, (2013) that in Africa, there are around 6.1 million users of Facebook and 1.1 million users of Twitter. Moreover, there are 2.2 million users of LinkedIn and 4.6 million users of Whatsapp. Considering this aspect, it is stated that the information technology of South Africa is assumed as interesting as there are more users of mobile internet as compared to PC’s internet users (Khan,
…show more content…
This aspect has somehow triggers the business world in Nigeria since world beyond Nigeria has ease of access of internet and almost every next person has accessibility of internet and they do use social media networking. Considering the same aspect by Nigerian organisations, they have started making their existence on social media networking so that their business can become world knowing and leads to prosperity. Thus, this study will identify the impact of social media networking on businesses in
This perspective explains social networking as a way for society to develop social qualities through interactions with others and this method of interaction is commonly accepted and promoted among different cultures, social and education backgrounds irrespective if negative or positive. For instance, social networking can provide a parent a way to communicate with his or her child’s teacher without having to schedule around work or home
Social networking is a concept that has been around for a long time than the Internet. People have always been able to work together in a team. Social networking has come to users using the internet to communicate in various different ways. This focuses on creating a ground for social networking and collaboration. Social networking is about everyone in the society where it has become self-sustaining and created further growth leading to human social interaction. A social networking site has allowed users to post their profiles and create personal details for exchanging information with other users (Weaver and Morrison, 2008) [1]. In early stages, social networks have become the most frequently used tools. “Facebook is currently the largest online social network. Its business model is based on the analysis of user data to display customized advertisements. However, the data collection induces possible privacy concerns which oppose perceived benefits. Information privacy concerns are important aspects for the intention not to use Facebook but it is outweighed by perceived usefulness”. (Becker and Pousttchi 2012, pg.187) [2].
Before social media, people accessed the internet mainly to check their e-mails; they were physically social by meeting other people personally to communicate. Businesses were focused on using traditional mediums, such as TV, print, etc. to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them.
Social Media and its Impact on Business, Journal of Applied Management and Entrepreneurship, volume 16 Number 3 p.79-91
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
Online social networking has changed the dynamics of a bound cultural society and transformed it into a multi-dymensional hybrid of social interraction between strangers, aquaintances and loved-ones by making the majority of the population of the world available to you from the comfort of your chair. This form of communication has had enormous effects on how we experience and handle social relations in our everyday interractions.
Social media has blossomed over the years in every direction possible. One of the reasons social media is popular today is because it allows you to interact. It also gives you the opportunity to voice your opinions. These interactions have made this world a much bigger and louder place. With that being said having all this interaction can cause conflict on what is said. But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a...
and family, and also “meet like-minded people” ( Metz, par. 1). In some cases, business people such as Ron West, claim that he uses Facebook “to become acquainted with new customers”( par. 8). Yes, these types of websites are great tools to stay in touch with old classmatesand faraway family members. It is a great source of communication, but there is always a con to every pro. Even though users are connecting with others, users of social networks never know exact...
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
During last years, social networking sites and social media have revolutionized the communication methods, for private use and more and more in the work place.
In recent years, the Internet and especially the social networking sites have enabled a communication revolution: the ability to send and receive timely information everywhere has changed the way we live. As an online social networking site (SNS), it collects personal information and stored in the users’ profiles, and it is extremely popular because it allows people to connect with users with similar interests, build and maintain relationships with friends, and feel more connected with their neighbors or campus. On the contrary, it is obvious that although social networking sites like Facebook and LinkedIn, rank high in people’s daily life, they also give rise to the unexpected disturbing matters in business.
This is the literal definition of Social Networking (provided by Google) but these days social networking stands for so much more. Social networking is so much more than merely talking to another person through personal messages and emails, social networking has now evolved into group networks where users interact with each other and share experiences, whether it is through mini-games provided by the social network or even the ability to watch films and videos online through social networks. In this report I will be discussing the pros and cons of social networking in the workplace and education (both staff and student)
Social networking is doing more harm than good in society, if traditional and personal interactions continue to be replaced with conversations through online networking sites, it won’t be long before they are perceived as the ‘norm’. Traditional methods of interaction will continue to be at risk if the effects of social media are not realised. Social networking sites were created as a means of making it easier for individuals to communicate in a timely and efficient manner, they were not created to take over face-to-face communications altogether. The constant use of online networking is doing more harm than good not only individually, similarly through the community
Social networks are web-based services that allow individuals to make their profile and share this profile with others. Social networks are ideal for exchanging ideas, views, and garnering public opinion; although, these are restricted to the users of the social network. Recently, these websites have become a part of people's life. Social networks can provide a lifeline to those who are isolated and disengaged from family, friends and communities. Boyd et al (2007) find out that the first apparent social network site initiated in 1997 which was SixDegrees.com. Approximately there are 100 different social network services that people can use anywhere and anytime through their electronic devices such as computer, laptops and mobiles. Collin et al (n.d.) observe that "social networking website usage has risen in popularity throughout the last twenty years and in effect narcissistic behaviour has increased within societies". In order to clarify benefits and risks of using social networks this essay will discuss advantages and disadvantages of social networks.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of