Internship Reflection Paper

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The first week of this internship was somewhat slow. I spent Tuesday with Kallie who assists Renee through some of the day-to-day operations. On Tuesday we spent time learning how to post stories onto the website for the radio station. Learning how to navigate and properly post to the website I felt was not complicated. The actual website in terms of user navigation and tools is not that different from using other website domains like “Weebly or Wordpress”. My previous experience with the Daily Eastern News in this aspect was very useful a lot of the info in terms of navigation and how to post stories I basically already knew how to do. Renee unfortunately was out during the week because she had a surgery so I did not get any one on one …show more content…

Thursday of last week on my own time I was brainstorming ideas to create a bigger spotlight around the website and the Facebook page. Some of the ideas I have are to create a video possibly each week to post on Saturday to give people the quick rundown of all the scores from the games on Friday and Saturday. I then thought about looking into using “Facebook live” to get a bigger buzz and to keep locals updated on the games in the area. This next Friday will be a perfect opportunity to do so because I will be covering two games. Because I am covering two games I won’t be able to stay at a full game my job will be to gather photos and video and to update Michelle about the games. I plan to brainstorm with Renee and discuss the use of “Facebook live” in reporting and keeping the Facebook page more active during games on Friday nights. Overall, I found the week to be productive however I did not feel like I succeeded much in creating a real stir on the social media side of things. As I’ve learned throughout my time in different public relations classes’ audiences are unpredictable at times I definitely feel that way currently. The post itself only reached at this point and time 686 people in comparison to other posts that have reached far more people in at the very least the 1000’s. Hopefully, by incorporating Facebook live and maybe other applications we can create more

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