Marketing Strategy and ECommerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all corners of the globe.
E-commerce can be defined as any business conducted over the internet. We have many examples of businesses, such as Amazon, E-Bay and Yahoo, that have achieved extreme on-line success and Virgin Atlantic is among them. The are two basic categories of business conducted over the internet, Business-to-Customer (B2C) and Business-to-Business (B2B), and they share one common key aspect - use of Internet technologies to manage all aspects of the business. In the following pages we will take a look at the steps that must be taken into consideration when developing a successful e-business architecture. E-business Architecture There are many different ways to define an architecture as they can take many forms, including logical views, scenarios (or sequence diagrams), physical views and deployment views.
By utilizing a product based web experience for their business customers they have tailored their organization to effectively manage their supply chain as well as customer relations (David and Malone p. 103). Intel realizes that e-business is not only about selling products over the Internet but the involvement of managing the supply chain and customer service is also crucial. Tremendous value is added to the process of getting raw materials and also of supplying goods to retailers and distributors in a manor that is desired is required (David and Malone p. 106). The main use of business to business e-commerce is the simplification of all business communications. Intel is able to link with all business customers via the Web, which gives them instant access to each other.
Thousands of ventures have been made on internet for online business on the basis of brick and mortar. Online business is not different from any other venture. Same rules and principles are applied. First thing to start up a business is to create a business plan and think of how to make money. Some of the options which should be applied for an online business includes, sell products, sell advertising, sell information, sell services and to become a reseller.
Conclusion Internet is the worldwide interconnection of individual networks operated by many people including government, industries and private parties. Almost everything is made possible through the internet including research, shopping, communication and teaching. Among the many fields included, the Business has changed dramatically with the use of internet. In a matter of years the internet has consolidated itself as a very powerful platform that has changed the way people do business. The evolution in internet has made it possible for many businesses to globalize by giving the businesses a worldwide market for their products.
A new electronic economy flux is underway which targets all the assorted trends with this new networking technology. It is deeply effecting how the business is managed and organized globally. E-commerce includes marketing and selling etc of products over the Internet. With the increase in use of credit cards and online payment services, this trend too has benefitted significant strength over the time. The concept of business over the Internet is popularly known as E-commerce.
Overall for today’s leaders I think it is of the utmost importance to try and take the best from older ways of communication with the new. It is essential to stay knowledgeable with what is going on in the minds of employees and customers but also crucial to make sure everyone fully understands what is trying to be relayed to them. In times that a message is very detailed a face-to-face interaction is most likely the best avenue to communicate but for less detailed messages the Internet is a great tool to reach the masses. Works Cited Decenzo, D., Coulter, M., Robbins, S. (2013). Fundamentals of Management 8th edition.
The World Wide Web is a vast information resource for millions of people is useful. At the same time, the website gradually to business values began to be used as a critical environment, such as industry, academia, business and entertainment internet business is a great source of information in various application domains is an important plays a role. The growing concern about the importance of web application development methods and tools syntactic engineering methods, disciplined use the argument is growing. For that, we have the product to obtain reliable information about the quality of sound needs assessment. The user's point of view these methods to specific evaluation goals can serve as a meaningful indicator should identify the qualities and characteristics.
In the modern business world it is difficult for companies to survive unless they change the way they have been conducting business previously – doing business without the use of internet technology. However, this doesn’t mean that companies are not required to stick to the basic principle of doing business (Yannopoulos 2011). The use of internet affects all aspects of marketing strategy (Hoffman 2000). Many managers may find it difficult to integrate the internet in the marketing strategy, because of the nature of the product they are dealing with. As a result, they use the internet without properly knowing how it fits in their marketing process.
Internet Now Core to Marketing and Advertising Industry The internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twenty first century. Participants of the economy, from households to foreign markets, have found this dynamic system to be a way to reach the masses with a large percentage of the Earth having access to this knowledge. The marketing and advertising industry have gained significantly in the creation of such a wonderful thing. The internet allows users to search out products with ease and makes doing research on given products that much more effective.