International and Strategic Marketing

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International and Strategic Marketing

The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required. Therefore, an international market planning with strategic aligned goal, for development in the global world should be the objective of marketers to captivate international market leadership.


The gravity of globalization in today’s modern era in the business world is increasing enormously due to faster means of communication, transportation, technology, and rapid financial streams. The product that is being produced in a specific region does not have limitations of boundaries. A Russian student can be wearing Italian T-shirt, driving in a German car going to meet his friend in a Chinese restaurant. This example is not astonishing because it is a general practice and nowadays everybody can illustrate the true meaning of world global market place. Hence, marketers are required to analyze this gravity of globalization and have to consider international marketing in their strategic goal of marketing plan.

Marketing is the well known concept of anticipating customer need or demand then analyzing how marketers are going to fulfill that demand or need and finally satisfying customer need or demand. If the customer is really satisfied by gauging th...

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Works Cited

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Kotler, Philip and Armstrong, Gray, (2008), Principles of Marketing, 12th edition, India: Prentice Hall

Kumar, V. (2000), International Marketing Research, N.J: Prentice Hall

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Wind,Yoram, Douglas,Susan P. and Perlmutter, Howard V. (Apr., 1973), Guidelines for Developing International Marketing Strategies, The Journal of Marketing, Vol. 37, No. 2, pp. 14-23 , Retrieved 4 August,2010, from
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