International Marketing Has Changed The Dimensions of Sports

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Introduction International marketing has changed the dimensions of sport. It is what has given sports the increased attention that it has today. It is what has allowed the globalization of sport, which has made it so prominent in the world. There are many ways that this has been beneficial for sport. Among some of them are that it has caused sports to spread throughout the world, resulting in a number of diversified players participating in professional leagues around the world, and even many countries taking part in international sport events. This global nature of sport has allowed coaches, leaders, and athletes to access increased opportunities resulting in greater competition, giving not only sports fans enjoyment, but also attracting many people to watch sports. This has led to the increased attention for sport management programs in schools, universities, and colleges. Sports have also extended its vast reach internationally, not only is it used as entertainment, it is also being used as a tool to bring nations and people together. As you can see the sports world has grown drastically, and this growth only continues. This would have never happened if it weren’t for its globalization that was caused through international marketing. First Body International marketing has allowed the spread of sports throughout the world. More and more countries are starting to emerge in sports. This has enabled people from all over the world to take part in sporting events; you can see this through the diversity in the athletes participating in many of the professional leagues around the world. The diversity of athlete’s origins participating in professional leagues around the world such as the Ladies Professional Golf Associati... ... middle of paper ... ...tated that “the church . . . is called upon without doubt to pay attention to sports, which certainly can be considered one of the nerve centers of contemporary culture and one of the frontiers for new evangelization”. In 2010 Queen Elizabeth II through her Christmas message also expressed the importance of sport in todays society. She highlighted how much of an important role sport plays in creating harmony among peoples from different nations, and in building communities. As discussed in class, sports are alos being used to tackle the most pressing problems of the developling world such as Violence in RIO, and AIDS in Africa. Exampes of corganizations involved in this cause was discussed during lectures. Organizations such as Fight For Peace, Peace Players International, and Right to Play in Africa. Peace Players International is a non-profit organization

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