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Women's fashion evolution
Women's fashion evolution
Women's fashion evolution
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International Marketing
The Cosmetics Industry
Estee Lauder vs. Shiseido Cosmetics
Introduction
The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that “sex sells” is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their personal judgments. In the business world, people are expected to dress appropriately and carry themselves appropriately. Studies reveal that better looking people on average earn more than their peers. Obese applicants are discriminated against because of their larger appearance. Sadly, how one dresses and appears is often the determinant of the amount of respect one receives.
Cosmetics can pessimistically be seen as a group of products which feeds on either people’s insecurities or egos. Optimistically, cosmetics can be a product which helps us bring our best face forward. The desire to look beautiful, young, and sexy does not only apply to women, but men as well. Cosmetic companies are highly competitive with one another. To remain competitive, companies feel the pressure to come out with innovative products. In the past few years, cosmetic companies are expanding their product lines to include products for men.
In addition to music, beauty is also the universal language. The popularity of cosmetics in China is growing with the economy. The government’s change towards a more market-based economy has opened flood gates of opportunities for its people and foreign companies. Cosmetic companies in the industry have seen an overall growth.
Personal Experience
My travels in China resulted in an increased awareness of the similarities and differences that I have from mainland Chinese women. In my observations, I can confidently say that most women in China do not wear makeup on a daily basis compared to women from America. I believe this has to do with cultural differences and economic differences. In America, having sex a...
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...emographics and current cultural trends. If Shiseido or Estee Lauder wishes to expand their men’s product line in China, they should set up a few kiosks in the larger cities.
Price
Estee Lauder and Shiseido’s pricing are about the same as one another. Shiseido creates value by understanding their customers and offering a high quality product at a deserving price. Shiseido keeps their customers in mind and aims to create products that fit their needs. The factors which affect the final prices of the product are the raw material costs, research and development expenses, distribution fees, and any tariffs charged during international trade.
At the current prices, it is not yet affordable for the most Chinese women or men to buy cosmetics from Shiseido or Estee Lauder. Americans on average are in more of a position to afford these cosmetics. However, there is much anticipation and expectation for businesses to grow with China’s expanding economy.
Works Cited
Estee Lauder Corporation. Esteelauder.com. 29 Jun. 2005 .
MarketResearch.Com. 1 Jul. 2005. “Cosmetics & Toiletries in China: A Market Analysis.” .
Shiseido Corporation. Shiseido USA. 29 Jun. 2005 .
Makeup and skincare products are very important as a mile stone in our history, it also symbolizes the development of human civilization. Around 3000 BC, the Egyptian have had already discovered the every possible cosmetic products we are using today. The Ancient Egyptians were famous for their knowledge of beauty and their practice in cosmetic products. Until recent years the remains of their enormous palace, temples and monuments like the Pyramid attract archeologist and tourists alike. The Egyptians are well-renowned for their precision and techniques in the field applying methods that even modern day technologies wouldn’t be able to reproduce. Their pursue for perfection was not only contained in their monuments but also to the perfection of their self-appearances. The Egyptians were the first ancient culture that was recorded to apply and develop skim care and techniques. They had creams for stretch marks and to counter aging. They used oils to hydrolyze their skin and they had array of perfumes which all exemplify a well-developed civilization in terms of luxurious social culture. Their sense of beauty is deeply related to their religion. It is believes that presenting an attractive appearance is the best way to embrace the god and get closer to the god.
Overview NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics is growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible. The aim of this paper is to indicate the best country among the GCC to open a new NARS Cosmetic branch by studying every country’s feasibility of a new cosmetic branch. We hope this expansion can please our customers and make better reputation in GCC countries,besides increase our profit.
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
Recent slow expansion of the company is caused mainly by the limited ways of sale and by the worries about the loss of control in the case of penetrating new markets. The company does not think about any other practices than retail contract sales and refuse the offers from abroad to get MAC products in there. “The demand for MAC Cosmetics is there, but the supply is not. While MAC is one the cosmetic lines highest in demand, finding discounted products is actually not that easy” (Vasen, 2007, p. 1 ) Moreover, there are no media advertisement outside the United States and people often do not even know about the products and their advantages. The statistics show that the leading way to get information about MAC products is via referrals (Bates, 2006, p.
There are so many forms of propaganda that surround our lives on a every day basis, and these negative messages persuade and shape our thoughts of perfection, of who we are, and who we ought to be. The beauty industry and its’ advertisements is one type of propaganda that ultimately characterizes the way we think of ourselves. The media is relentless in reminding us every chance they get why women need to be perfect and what we need to achieve that. There is endless pressure as women to have a perfect body and appearance. The beauty industry’s aim through advertisement is to make women feel as if we need to buy the beauty products in order to look and feel like the models on television, magazines, and in commercials. The beauty industry is very successful because as women, we often feel compelled to buy whatever is necessary to look “perfect.” In years past the beauty industry has been solely focused on the obvious beauty tools such as makeup, hair accessories, lotion, etc. However, we have become more intrigued by even more aspects of the beauty world such as undergarments and everywhere in between. In other words, media propaganda is more interested in the “selling of sex” now than ever before. An unfortunate yet accurate depiction by actress Helen Mirren reads, “Flesh sells. People don’t want to see pictures of churches, they want to see naked bodies.” Just as Mirren knows this to be true, so does the beauty industry and they have taken it and ran with it.
By learning from its defeat in Germany, Walmart has been able to make progress in its strategy to expand into the Chinese market, which also has a substantially foreign political and cultural environment. Along with its financial capability, advanced supply chain management capability, and information technology capability, Walmart adapted its business strategy to align itself with the local taste. For example, Walmart sources about 95% products locally and hires Chinese citizens to manage its stores. Due to the heavy pollution and poor safety management, Chinese customers are concerned about the quality of products made in China. Walmart developed private label brands priced 10%-40% cheaper than national brands which positively impacts Chinese customers by providing them with high quality products and low prices. (2015, Wal-Mart And China: A Story Of Missing Customer Trust) Currently, Walmart is the third largest retail chain in China, and plans to open 115 brick-and-mortar stores between 2015 and 2017. (2016, Wal-Mart talks Up China Commitment) Walmart also plans to push up its e-commerce business to leverage its huge global product network. But even then, to ensure its future growth in China, Walmart needs to continually monitor its multicultural
Another reason is because fewer women in the United States are as receptive to Avon’s direct sales method as they once were. Furthermore, the pool of part-time job-seekers – in other words, those who are willing to sell Avon door-to-door, is also drying up in the United States. This is not the case in other parts of the world, however, which is why Avon is focusing on these particular areas. What’s interesting, however, is noting the difference in distribution in some of the countries – Japan, for example, enjoys a huge mail-order business while Avon has beauty centers in Argentina.
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
After studying the cosmetic market we can identify a series of needs in this market:
At present, cosmetics are always used in daily life. When we talk about cosmetics, most people will think of the things that only use for make-up such as lipstick, eye-shadow, mascara, blusher etc. But in fact cosmetics are not only mean to the things that only use for make-up but also shampoo, lotion or sunscreen. According to the US Food and Drug Administration (FDA) explains “Articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body… for cleansing, beautifying, promoting attractiveness, or altering the appearance.” (2014) The reason why people use makeups have different ways such as some people use for more confidence, some people use for protect the sunlight, and some people use for maintain their skin. However, there are a lot of people still worry about using the cosmetics since they believe that cosmetics are contained the dangerous chemicals that damage their body so they afraid of using them and try to avoid to use them. Although many people will be concerned that applying cosmetics may destroy their health, in fact, many experts have been confirmed that the use of cosmetic is not harmful to the human’s body. Moreover, cosmetics are also useful for users.
In accordance with positioning Yue Sai for the modern Chinese woman, Yue Sai should promote its cosmetics lines on the various social media sites, for example Weibo. Promoting on Weibo would give better exposure to young women who represent the average consumer of cosmetics. Also, it would be in the best interest of Yue Sai to continue its recent partnership with Du Juan. Du Juan representing the face of the new Yue Sai embodies the positioning strategy targeting the modern Chinese woman. Yue Sai should also promote the Vital Essential line as well as incorporating more traditional Chinese medicine into their campaign. The Vital essential line seems to be the only bright spot in Yue Sai’s repertoire and holds the possibility in helping Yue Sai become more profitable.
Cosmetics throughout history have changed drastically throughout the years. From the years 1900-2017 makeup has evolved and has had an impact of the lives of many people through the decades.
Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in. In addition to the previous precautions, it Would be advise to make sure that your product will blend seamlessly within the spending habits of the consumers. Overall, meticulous market studies and patience often constitute the way to success on a foreign soil.
Beauty product can be defined as cosmetics; materials and devices made and sold for the purpose of enhancing the physical attractiveness of users or in other words, as any product, especially a cream or lotion, intended to improve a person's appearance . We live in society where people nowadays are very obsessed with beauty and spending so much money on beauty products. Since we were children, the society taught us that beauty is happiness, wellness and everything. This creates a mindset that only attractive physical appearance is beauty, even though ‘beauty’ is a very subjective word where it can apply to many things. It is a rare sight these days to
From the ancient Egyptians who used copper and lead to create the world’s first cosmetics to the merchandise that was scientifically progressed over time that can do anything and everything from hiding large pores, smoothing your face’s complexions, and turning the dull green of your eyes into a lively shade of emerald. Makeup has been an essential part of humanity for over thousands of years. Cosmetologists, chemists, fashion designers, religious leaders and governments has had an unbelievable impact over the world of cosmetics with about ten thousand years of experience. Because it is in human nature to find new ways of expressing ourselves in an artistic way and to always aim for perfection. Cosmetics has played a really big part part in our advancements from ancient civilization to the modern way of living our lives.