Internal Scan Of Apple

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STRATEGY FORMULATION: SITUATION ANALYSIS This part of my project will summarize the Internal Scan and the External Scan of Apple Company. I will be discussing the Strength, Opportunities, Weaknesses and Threats of the company and use these SWOT Analysis elements to develop the company corporate governance, functional and determine the future of the company by studying it’s business strategy. I. Developing a TWOS Matrix The TWOS Matrix is the summary of the information put in the internal scan and the external scan of Apple Inc. Brief, The TWOS Matrix will show Apple Inc. can use his opportunities to be strong and resist to the competitions. It will also show how Apple Company can avoid Threats and weaknesses by using its opportunities. Lets start with the Internal and External Scan of the company: Apple Internal Scan Internal Factors Weight (out of 1) Rating (1-5) Weighted Score Comments Strength Productive Innovative products 0.10 3.5 0.35 Good R&D efforts The make advertised pro 0.10 4 0.40 Stable product Brand loyal customers 0.15 4 0.6 High end customer satisfaction level Virus free system 0.05 2 0.10 High level of security Produce aesthetic products 0.10 3 0.30 Cutting edge, high end stylish products Introduce USB firewire ports 0.05 2 0.10 Enabling portable peripherals Weakness High manufacturing and inventory cost 0.05 3 0.15 More focus on development and R&D Has low market share in software industry 0.15 4 0.6 Less awareness No compatipiliy option 0.10 3 0.30 Extremely high end product Decline in sales of iMac 0.05 2 0.10 Less emphasis on marketing issues to create awarness 0.10 4.5 0.45 Total 1 3.45 Apple’s External Scan Key External Factors Weight Rating Weight Score Opportunities Increasing demand fo... ... middle of paper ... ... Strategy - Long term agreements between Apple Inc. and the suppliers to guarantee production commitments - Continue investment in technology in order to stay ahead of competitors and become a market leader The develop of the company, it needs to improve lot of thing in the organization. To increase apple’s sales in iPhones and other devices, the company needs invest in more major acquisition for its external growth. Apple’s strategy for the future is to have it store all the continents to improve their sales. Apple strategy choice includes its product differentiations. Tim Cook, the CEO of Apple said” Apple's strategy is one of differentiation, not cost leadership based on market-leading scale. For Apple, it is not about making the most of each of the product categories in which it has a presence - it is about making the best in the market.

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