Introduction
Apple is an international corporation that is involved in design, development and distribution of consumer electronics, personal computers and computer software. It is mostly recognized for hardware such as iPhone smartphone, iPod media player, and Mac computers, and softwares such as OS X, the Safari web browser and iOS operating systems among other softwares. Apple was founded in April 1976 by Steve Wozniak, Ronald Wayne and Steve Jobs with a sole purpose of developing and selling of computers. Since then, it has experienced consistence growth. Today, Apple Inc. stands as the second largest IT Company in the world after Samsung Electronics. Like any other corporation, Apple’s performance has been fluctuating from time to time. This has been attributed by factors which emerge from within the organization (internal factors) and those that emerge from outside the organization (external factors) (Yu & Zhang, 2010). Apple has not been on success always. In 1996, Apple was declared bankrupt and Steve Jobs, one of the founders sought job to save his company (Hoover, 2001). In 1997, the price per each Apple’s share cost $3.30. The company grew and by 2011, the price per share was $339.87 (Martins, 2011).
Internal Factors Affecting Apple’s Performance
Management
Management refers to planning, leading, organizing, and controlling of human and other resources with an aim of achieving goals of an organization efficiently and effectively (Sawayda, 2011). Management has had profound effects in Apple’s performance. The success and high performance of Apple are attributed to Steve Jobs leadership skills. Steve Jobs developed a vision for Apple Company that managers had to follow. Moreover, he built a strong management that would le...
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Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market.
Hargreaves, S. (2008). Apple’s stock hit by Web rumor. Accessed on February 15, 2009 at: http://money.cnn.com/2008/10/03/technology/apple/index.htm.
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
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Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
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The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
One of Apple’s major ethical issues is the problem of labor. This is a very important problem in today’s world because businesses have a tendency to ignore basic human rights in their never ending competition to make as much money as possible. Outsourcing, using child labor, and overworking employees are all major ethical and legal violations committed all the time by many high profile companies, and often unjustly ignored as it is unfair to the people forced to work in such terrible conditions.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Kelley,T. (2005, Oct.). The 10 faces of innovation. Fast Company, 74-77. Retrieved 6th March’ 2014 from http://web.ebscohost.com/ehost/detail?vid=9&sid=1d6a17b7-c5f7-4f00-bea4 db1d84cbef55%40sessionmgr10&hid=28&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=18386009
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Management is vital for any organisations regardless of the size and the types of the organisations. In general, management is defined as “the application of planning, organizing, staffing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.” (John M. Ivancevish and Thomas N. Duening, 2007)