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Principles of management
Management principles and their applications
History of apple company essay 750-1000
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Recommended: Principles of management
External/Internal Factors
Introduction
Since the start of apple in 1976 apple has established a unique reputation in the consumer electronic industry. Apple started out as a computer company and expanded into other electronics within the last decade. Apple has about 35,00 employees world wide and had world wide annual sales of 32.48 billion in its first fiscal year ending September 29,th 2008. (Para Amitt, Singh 2004) This paper will explore how Apple used the Four levels of management, planning, leading, organizing and controlling, and the impact the four levels had on internal and external factors.
Planning
According to the web site apple.com Apple incorporated just celebrated over one billion applications downloads in less than five months (2009). How can a company such as Apple Incorporated create a product that would attract one billion transactions in less than five months? The answer is in the application of the fundamental management principles.
The first stage in managing is planning. The purpose of planning is to identify the goal that is desired and deciding what course of action will be taken to achieve the goals. Planning is vital to insure the future success of the project being considered. Apple Inc. had to take many factors into consideration when planning the variety of products they would make available to consumers. Apple Inc. chose a line of products marketed under the “I” brand. IMac, IPod, Iphone, and Itunes are some of the hardware and software Apple Inc. planned to build and market to consumers.
Planning of the I brand had to take into consideration globalization. In planning, internal and external impacts of globalization had to be considered. How could a product be made th...
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...Companies.
Haynes, Thomas “Management/Leadership Styles” Encyclopedia of Business and
Finance Ed. Burton S. Kaliski Vol. 2 Retrieved from Gale Apollo Library
April 29, 2009 .
funding universe/company-histories. (2001). Retrieved May 2, 2009, from Funding Universe: http://www.fundinguniverse.com/company-histories/Apple-Computer-Inc-Company-History.html
Job Opportunities: Apple Inc. (2009). Retrieved 2 2009, May , from Apple : http://www.apple.com/jobs/us/
NA (April 24, 2009) Apple’s Revolutionary App Store Downloads Top One Billion in
Just Nine Months Retrieved 4/28/09 from:
http://www.apple.com/pr/library/2009/04/24appstore.html?sr
Thomas S. Bateman, S. A. (2007). Keys to College Studying: Becoming An Active Thinker, 2e. In S. A. Thomas S. Bateman, Chapter 1: Managing (p. 20). Prentice Hall, Inc. A Pearson Education Company.
We propose a branding strategy which takes into account the brands capabilities and competencies, strategies of competition brands and the outlook of consumers experience in their respective societies. As an international brand there is the challenge of staying connected with local customers. We will overcome this by adapting marketing strategy to local needs using a variance of standardized marketing mix and an adapted marketing mix.
Bishop, Joyce, Carter, Carol, & Kravits, Sarah Lyman, “Keys to College Studying: Becoming a Lifelong Learner.,” Prentice-Hall, Inc. 2002.
Apple’s organizational structure is relevant to the research question as it demonstrates Steve Jobs ' role at Apple, and the importance of various departments (which gives a good measure of the corporate culture) .
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
There is a step for Apple to evaluate and control the strategy that has been made in the organization. First step in this process is determining what to measure. Top managers and operational managers of Apple must specify the strategy implementation process and results to be monitored and evaluate. For example, the strategy that has been implementing by Apple like producing the quality product with lesser price must be monitored because the result is not very
In the next pages, you will find information about the marketing strategy and market position of Apples’ iPod. In the Introduction there is a short glance back to the past in order to distinguish successful marketing campaigns from that time. The discussion concentrates on the market share which iPod holds and the moment and the application of the marketing mix which explains the success of the product among its competitors. Finally, there is information about the target markets and the future objectives of the product.
2: Finkle, Todd A., and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies 16.8 (2010): 49+. General OneFile. Web. 19 Oct. 2011.
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
Apple sustains the process from the time at which investments in productive capabilities are made until the innovative products come onto the market.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
The first function of management is planning. Planning is a process that managers use to identify and involve goal setting and decide the best way to achieve the goal.(Bartol 2007) Planning connect the gap between where we do, where we intend to go. It predict the possible things to happen which would not otherwise happen (MSG 2012). There are several steps to the planning process, which are determine the goals of the organisation, evaluate the current position, consider possible future conditions, identify possible alternative actions and choose the best. Planning is the criteria thinking through goals and making decision to achieve the goal of the organisation’s objective, which requires a systematic way. Also objectives focus the managers how to achieve the final result as managers have to predict anything will happen, avoid the problem and fight back to competitors. An example of planning, which is the President Canon Inc Tsuneji Uchida and lead Canon Company become the no.1 in the global business (Canon.Inc 2011). Tsuneji Uchida has to understand what is the company objective and goal. First, make decision to protect the position and the aim of canon, improve the operation more diversity. Second, he creates the new design of camera and new technology, he plan to do these things to maximise profit.
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Introduction and Background Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter & Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas.