Internal Analysis: Internal Analysis Of Coal Industry

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Internal Analysis of Coal Industry:
Strength
Levelized cost is the most accurate way of measuring a fuel’s price. It means the total cost (in megawatt hour MWh) of sustaining a power plant over the entire duration of its life.
By this way, it costs about $60/MWh to generate energy from coal, as compared to $115/MWh for solar, $72 for hydro, $71 for nuclear, and $64 for wind.
Also coal is cheap and it’s simple to use. And day by day it's getting cheaper.
Bottom line: Coal will be difficult to replace as it will continue to become of the cheapest fuels on the market for years to come.
Weakness
Coal outputs 205 - 230 pounds of CO2 per million Btu of energy, as opposed to 157 (gasoline), and 117 (natural gas). It also outputs more NOx, sulfur dioxide (SO2), and mercury compared to any other fossil fuel sources.
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Opportunity
Despite of the pollution it creates, coal will remain a prime commodity in developed countries like India. Its prevalence and low cost makes it the default option for rapidly industrializing emerging markets.
Coal has a share of 44% in India’s energy, a portion higher than any other fuel.
Coal is going to have a major role in energy production, which is particularly true in the short-term, as other fuel sources face their own unique challenges. Nuclear energy is thought by many to be too risky — especially since Japan's Fukushima disaster. And alternative energy sources, like wind and solar, are still too expensive or inefficient.
Its competitors would have to work hard to marginalize coal, as the coal won’t down quietly.
Threat
As said before, coal's carbon output is a huge
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