There are several forms of technical writing. Each form is important to business success and influences their viability and success. Those unfamiliar with how effective technical writing can improve a company’s performance and overall satisfaction of its employees and vendors, often overlook that importance. The data are clear – companies that focus on effective communication succeed. Rich Maggiani, a communications consultant in Essex, Vermont asserts that the return on investment for communications focused companies is 57% higher than those exhibiting poor communications skills. He further states that those companies who lose sight of effective communication can lose up to 15% of their market valuation (Maggiani). Organizational studies further solidify that not only is profitability improved, but also employee retention is improved (Watson, Wyatt & Company). Let us explore some of the ways that technical writing as communication can be effective tools. Throughout this exploration, we will look at three distinct methods of technical writing that businesses use to communicate.
The first technical writing method we look at is proposals. A proposal is the persuasion document that brings to life a project or entices new clients to employ services. The effectiveness of a proposal is highly dependent upon its assembly. The proposal is the first real communication between parties that establish a desire to work together to achieve a common goal. This goal could be a simple business-to-business transaction or a complex plan to develop a spacecraft for deep space exploration. The proposal might outline the submitter’s expertise, time lines for completion, cost of the project and resources the submitter will use to make the project suc...
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...improves morale and increases profits. Essentially all business success is owed to technical writing, especially effectively those written effectively.
Gerson, Sharon J. Gerson and Steven M. Technical Writing: Process and Product. Fifth Edition. Prentice Hall Education, Inc., 2006.
Maggiani, Rich. The Most Successful Companies Communicate Better. n.d. PDF Document. 10 January 2012. .
Rose, John David. Rescuing capitalism from corporatism: greed and the American corporate culture. AuthorHouse, 2005.
Tomlinson, Ray. The First Email. n.d. 10 January 2012. .
Watson, Wyatt & Company. "Effective Communication: A Leading Indicator of Financial Performance." Communication ROI Study. 2006.