Innovation and Strategic

Organizing for innovation/key partners

 Is partnership important and what mode of partnership?

It is said that two heads are better than one. Being alone in this very fierce business environment seems not to be a good idea. The more connections ones have, the more successful ones seem to be, because firms can take advantages of the connections to explore business opportunities and seek for potential customers. “Partnerships help the individual partners to work beyond their own capabilities and create something more than the sum of their parts. And this concept doesn’t just apply to individuals but to businesses and organisations of every size and sector” (Russell, 2009).

According to Paul Sloane, author and founder of Destination Innovation, “Organisations simply can’t achieve everything they want to on their own any more, it’s just not possible. The rate of innovation is now so high and competition is so strong that it makes sense to focus only on those things that you do really well and bring in partners to help you achieve more” (Working together - why is it important to work in partnership with others, 2009).

Thus, we can see that the partnership is inevitable and also extremely important for a company to survive. This fact also applies to My Home Services. However, what kind of partnership should My Home Services focus on?

According to Melissa, there are 5 levels of partnership: Networking, Co-operation, Co-ordination, Coalition, and Collaboration. Actually, it is hard to specify what mode of partnership a firm has, because there can be thousands of connections a firm may have. In the case of My Home Service as a beginner, the advice is the more partnership the better. Nevertheless, it should focus in only few partners...

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...Markt, Vodaphone, Typhone, etc, because they already have their own system of collecting used devices. However, it is still possible for My Home Services to collaborate with smaller companies.

Thirdly, My Home Services should pay attention to its competitors those who are active in collecting electronic devices and paying cash back for that, for example, like Verizonwireless Company. Since they are already doing the similar business, joint venture is possible for a larger scope of business and a more profound implementation of circular economy model in the Netherlands. However, this will be a big step that My Home Services maybe not capable to follow in this very early stage.

In conclusion, circular economy organizations, electronic retailers and competitors are those that My Home Services should take into consideration for long-term development and cooperation.