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Innovation In Business

Introduction
Innovation in business is a key aspect of staying viable in an ever changing climate of competition. One must continuously provide insight and solutions to issues, known and presently unknown through investigation and collaboration. Within this paper we will look into four businesses and their use of innovation in attempt at a better business or greater market share. The innovative businesses of interest are: Taco Bell, Zipcar, Dollar Shave Club and Kickstarter.
Innovation In Business
Innovation is the driver that keeps companies moving forward with new and/or improved products and services. Innovation in one organization can push another to improve their due to competition thus providing an environment that continues to evolve. In other words once an opportunity has been recognized, a company must seize it (Kuratko, & Goldsby, 2012, p. 85). The intrepreneur and entrepreneur function similarly in the aspect that they push for new ways of making products, or improving process for a business's well being. Taco Bell, Zipcar, Dollar Shave Club and Kickstarter are great examples of innovation in the market today.
What Is An Entrepreneur?
The entrepreneur is defined differently across many platforms they all share some commonality (Davison, 2008). This commonality consists of certain traits such as risk taking, innovative thinking, and an opportunity-seeking mindset to create, improve or expand a business (Davison, 2008). The entrepreneur functions as a promoter to the generation of wealth (Davison, 2008). The entrepreneur is important for the movement of the market and constant challenge to the status quo, indirectly improving all related business involved.
What Is An Intrepreneur?
The intrepreneur is very similar in i...

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