Many craft breweries create seasonal beers and believe in sustainable brewing practices. The Grand Valley Brewing Company takes it a step further by also being a good neighbor. The company is heavily involved in community activities because it strongly believes in giving back to the public thus building strong relationships. Additionally, GVBC has a product that is reliable and made from regional top-notch quality ingredients supporting local industry and offers superior customer
There is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that's the introduction of a new idea, solution, process, or product. Creativity and innovation should be the priority of every business. The Importance of Creativity in Business Organization operates in a strongly competitive environment manning creativity a vital component in business growth. Creativity is what sparks big ideas, challenges workers way of thinking and make way for new business opportunities, According to Marion, “There are a lot of competencies that go into realizing an innovation.
Retaining customers is just as, if not more important than gaining customers. In order to gain and retain customers, organizations must maintain high quality service, cross-sell products and services (Fleischner, 2014). What Is Marketing? Marketing can seem a bit cumbersome, but true marketing, if done correctly will be an ease. According to Solomon, Marshall, & Stuart (2011), “Marketing is a fundamental part of our lives both as consumers and as players in the business world” (pg.
Boston Beer uses a quality strategic planning system in order to achieve their corporate objectives. They have a good system in place that they use when considering the future decisions of the company. They utilize this system each time that they decide if they are going to introduce a new product into the market. This is one of the reasons that their hard cider was able to become the number one cider in the United States in only eight months.
Through innovation, the companies foresee these technological factors to deal with competitors to become successful. Nonetheless, innovation requires innovation planning and design process, which are essential for company growth. Innovation and Design in Today’s Business World: Organizations and businesses in the global environment are forced to permanently look for the most effective techniques to maximize their innovation management initiatives (Liem & Brangier, 2012, p.5244). Companies seek for such efforts or measures because of increased dynamism of the business environment. The innovation management efforts adopted by organizations and businesses are through new techniques and paradigms that serve existing and new markets efficiently including those with new and modified products and/or services.
Innovation time is an advantageous policy for two reasons: it can facilitate the creation of new revenue streams, and it exemplifies the positive aspects of academically accepted motivation theories, in particular the job characteristics model (JCM). Google and 3M, two highly successful companies, attribute much of their success to their use of this motivation technique. Allowing employees time to innovate and work on projects not directly assigned to them by management is an effective way to motivate staff in today’s competitive economy. Before examining the advantages of innovation time, it is important to understand the fundamentals of the theory. At its core, the idea of giving employees time to self-direct themselves in the pursuit of creative projects involves supporting the innovator’s personal interests and entrepreneurial spirit (Dackert, Looke, & Martensson).
Few of these can be surmounted without disproportionate difficulty, whereas others may be so imposing that they preclude launching a campaign. Here we are considering few requirements for an organization to survive in this competitiveness. Patents that provide some protection for new products or processes. High start-up costs where in most cases, this kind of barrier is the most horrifying one for small businesses. Knowledge, that is, Lack of technical, marketing manufacturing or engineering expertise can all be a significant obstacle to successful market entry.
Market Research – the global scenario Marketing research is a very vital part of any marketing intelligence system and helps improve the management decision making by providing information that is relevant, accurate, precise and timely. Every decision that poses unique needs for information and related strategies can be developed based on information gathered through marketing research in action. Too often, marketing research is considered narrow for the collection and analysis of data for others to use but still they come in very handy. Firms can achieve and maintain a competitive advantage through the creative use of this market information. Thus marketing research can be defined as the decisions made on the basis of input information and not just evaluation of these decisions.
It is important for today's business to attain and maintain talented human work forces; therefore, many companies strive to seek methods to reinforce human work forces. I think that diverse recruitment and career development actives are good ways to reinforce human work forces because these are motivate employees to increase organization's productivity as well as employees' loyalty to their companies. As diversity flourishing, the most successful companies have tried to deal with diversity toward inside customers, employees and outside customers, real customers. It is not only bringing advantages to them but also practicing affirmative action. It is not easy for a company to maintain their human work forces and find their employees' potential which can be used to increase productivity.
Introduction: Innovation is one of the top priorities of today’s organizations globally. As they strive to stay competitive in the marketplace, organizations introduce innovative strategies to develop new ideas in product development and customer satisfaction. In an ideal world innovation in an organization would lead to efficient delivery of quality service ensuring customer satisfaction. Some researchers conclude that innovation may be sector or industry specific (Lawson et al, 2001), however what really drives innovation in an organization is a complex combination of leadership, environment, strategy and management style. With these key factors in mind, this research study aims to explore innovation framework in Water Utility organization and propose recommendations on ways to enhance the innovation process.