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Introduction Using social media to market an organisation has become more common and integral to a success of a brand, product, and company. Social media strategies are used by many organisations, but how do you know if they are successful and worth your time and money? A social media’s success can be tracked quantifiable using metrics (Gold). There are hundreds of social media and web metrics that can be used to determine if a social media campaign is successful, but a few are key and should be monitored at all times (Chitwood). The nine social media metrics presented below are important to the success of a business and should be measured throughout the planning, execution, and evaluation stages of your social media campaign.
Social media attracts everyone who has a desire to stay connected and be updated on people’s lives. The well-known social network Facebook is accessed by all ages and more and more people are joining each year. This popular website allows them to create a personal page for others to see so that they can stay connected with the people in their life and be updated on society. Facebook offers many useful tools for socializing, but the extent of this use is starting to concern others. Facebook has provided us a way to build relationships, but the way people use this worldwide site can lead to distractions and possibly create false identities.
Veil, S.R., Buehner, T., & Palenchar, M.J. (2011). Awork-in-process literature review: Incorporating social media in risk and crisis communication. Journal of Contingencies and Crisis Management, 19, 110- 122. doi: 10.1111/j.1468-5973.2011.00639.x. Vela, S.P., Martinez, I.G., & Reyes, L.F.L. (2012).
Akter, Tutku. "Social Media Addiction, Resistance, and Influence of Awareness: Measurement of Psychology Students ' Resistance to Facebook Addiction." Mediterranean journal of social sciences 5.8 (2014): 456-64. ProQuest. Web.
(Jef I.Richards, 2013). The message carried in the advertising usually influences the purchase decision of the consumer. Nonetheless, the way to convey a message has shifted from the traditional way of newspaper, magazine, print ads to the internet. The internet itself has been used not only as an advertising vehicle itself but as a platform for new forms of interactive advertising, such as display ads, sponsorship, search ads, and more recently blogs and micro blogs, socia... ... middle of paper ... ...oduct-harm cerisis on marketing effectiveness. Marketing Science, 230-245.
“A Global Assessment of Internet and Digital Media.” Freedom on the Net 2011. n. pag. 2011. < http://www.freedomhouse.org/sites/default/files/FOTN 2011.pdf>. Mehmet, Fatih Yigit, and Bulent Tarman. “The Impact of Social Media on Globalization, Democratization and Participative Citizenship.” Journal of Social Science Education.
Now it is made more convenient for us since these can be done on social networks with just a click of a button. Doing things online can offer convenience and widen opportunities, and in general people value it (Online Safety, n.d.). Social networks also serve as a door for self expression. People with social network accounts can share current events in their lives as if it was an online diary. In addition, with the amount of people using social networks, companies can use the huge number of users to their advantage.
Turgeon, Jordan K. "How Facebook And Social Media Affect The Minds Of Generation Next." The Huffington Post. TheHuffingtonPost.com, 09 Aug. 2011. Web. 14 Mar.