Super Bowl parties are just as highly anticipated as Super Bowl Sunday itself.
Celeb attendance is in full effect and everyone from athletes and actors to directors and producers are on the scene to be seen. And of course, models are, too, like Nicole Mitchell Murphy. She was in Houston to attend the 30th Annual Leigh Steinberg Super Bowl Party over the weekend.
Known for her sculpted physique--hello killer abs--Murphy is also highly respected when it comes to skin care.
Her very own line, Softt Beauty Skin Care, recently launched a three piece serum set that includes 20% Vitamin C Serum, Hyaluronic Acid Serum, and 2.5% Advanced Retinol Serum.
“We’ve taken three of the hottest selling skin care serums and combined them into one complete
Cosmetics International Cosmetic Products Report, “Cover Girl Bolsters it’s Foundation.” July 1999 v15 i174 p11.
In World War II the soldiers used a jelly-like substance, called “red vet pet” to prevent themselves from the sun. Finally, Benjamin Green combined this substance with cocoa butter and coconut oil, which created the new line of Coppertone suntan cream. Coppertone has come a long way, to make their product better. As they changed the product, the advertisement changed over the years to appeal to the audience. Although both of these advertisements are being presented to get people to buy Coppertone, the modern day advertising is more appealing than 1944 advertisement; the modern day advertisement has a better focal point, action, general feeling and mood, selection of elements, and audience.
This ad in particular promises “improved softness”. The problem with this claim is that it is unclear to what extent the product may have on its customers. Will the person wearing this product find themselves looking as if they’ve had professional work done, with no fine lines in the skin, or will the person only seen a small difference in their appearance? The word “softness” is also unclear. The word could mean a number of things, such as smooth complexion or evenly toned face. Does this mean the targeted woman needs to have silky soft skin, and if she doesn’t, will this be the product that solves her “problem”? It most likely will not be nearly as drastic as it might seem to me. The advertisement also promises “sublime bronze”, “instant summer glow”, and “blurred imperfections”, all of these claims are too general for anyone to decipher exactly to what extent this product works. This advertisement hopes that by using these words and phrases, women who are insecure about their “imperfections” or white, dull, skin, will buy this new product.
A wide variety of products - They have a large variety of product which makes it easy to locate your evoked set of products. There is no compromising to the bands that you prefer. They also provide exclusive products that are only available through Ulta.
There are over a thousand ingredients that are used in cosmetics that are already proven to be safe for human use. These ingredients can be mixed and matched creating new and unique products. Many people argue that this is not suitable for the demanding market. The craving for "new" and "im...
you that you are ageing, and are in need of beauty products to achieve the ideal look. Teen dramas use the
Cosmetology has been around since the ancient times and the Egyptians. It was the Egyptian women who gave a lot of importance to hair care, nails, makeup, and overall beauty. The natural look changed the reverted look to the cosmetic look. As years roll by, cosmetology and the business of looking good began to pick up a huge amount of customers. Getting hair curled, ironed, or wavy is very popular now. A lot of women today all over the world want to look like their favorite star. It was that need and craze to look good, which made cosmetology successful as it is today. Shekinah Jo Anderson is a professional hair stylist with just a few years of professional experience. She has already struck celebrity status, and is a rising star in the beauty industry. Shekinah is very successful because she mastered, advanced and contemporary techniques in cosmetology at the Empire Beauty School in Atlanta.
The first technique used in Proactiv’s ads’ is testimonial. In their ads they use famous stars that people look up to. For example, Proactiv use celebrities like Adam Levine, Katy Perry, Justin Bieber, and many more famous celebrities. These celebrities have many fans and idols out in the world, which is a great way to show these fans and idols what these stars use to keep their skin acne free. Every fan and idol wants to be just like their favorite actors, singers, or other famous people, whether it is hair products, clothes, or makeup fans want to use the same products that their favorite stars uses. Adam Levine, Katy Perry, and Justin Bieber are a few of the many celebrities that influence everyone to dress or use the same products that they use. These famous people can say "My secret to keeping my skin acne free is because I use Proactiv” this will make their fans believe that Proactiv makes their skin acne free too. Fans always believe their favorite celebrities and defend them so using celebrities is the way to get into our wallets. Celebrities nee...
Society always wants to keep an eye on their favorite celebrities’ life. It is fundamental. Every little detail the public wants to follow like what and where they are eating, whom they will marry, or what they are doing all day –such a vicious cycle.
This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products.
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
Nivea already has an existing, loyal, international customer base and they are ready for a product to progress with them as their needs change in the twenty first century. There are many facets to the American woman. She is a corporate leader, a devoted wife and mother, and a trendsetter. In order to capitalize on the trend of cosmetic transformations, it is imperative to introduce a product that will not only achieve the results that surgical procedures promise, but to keep it affordable and convenient. Nivea Derma P2 achieves that goal!
After studying the cosmetic market we can identify a series of needs in this market:
What are the celebrities doing? Today, we live in a society that tends to drown our everyday lives in mass media such as tabloids, reality shows, newspapers such as the New York Times and personal-interest magazines, like People and Us, to get a glimpse of the interesting lives of everyday celebrities. Some might say that a celebrity is someone who we idolize, while Daniel Boorstin, author of the book The Image: Or What Happened to the American Dream, states that a celebrity “is a person who is well-known for his well-knownness” (Epstein1). But the question still remains. what are celebrities?
This can only happen when you combine quality skin care products, to a sound surface (your skin) and use professional tools and techniques to achieve a flawless finish.