Influence Of Online Shopping Behavior

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In general, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, electronic commerce had become one of the essential characteristics in the internet era. According to UCLA (University of California, Los Angeles) Centre for communication Policy (2001), online shopping has become the third most popular activity on the internet, immediately following e-mail using, instant messaging and web browsing. Online shopping behaviour which is also known as online buying behaviour and internet shopping or buying behaviour refers to the process of purchasing products or services through the means of the Internet. This process is consist of five steps which are nearly similar to those associated with traditional shopping behaviour (Liang and Lai 2000). In the typical online …show more content…

Most of them have attempted to identify factors influencing or contributing to online shopping attitudes and behaviour. The researchers seem to take different perspectives and focus on different factors in different ways. For example, Case, Burns, and Dick (2001, p.873) suggest that internet knowledge, income, and education level are especially powerful predictors of Internet purchases among university student’s according to an online survey of 425 U.S. undergraduate and MBA students. Ho and Wu (1999) discover that there are positive relationships between online shopping behaviour and five categories of factors, which include e-store’s logistical support, product characteristics, website’s technological characteristics, information characteristics, and homepage presentation. Schubert and Selz (1999) examine the quality factors of electronic commerce sites in terms of information, agreement, and settlement phases. They also review those factors related to e-commerce

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