Influence Of Genders In Clothing

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Introduction
Sigismund Schlomo Freud, an Austrian neurologist and the father of psychoanalysis, once stated “When you meet a human being, the first distinction you make is ‘male or female?’ and you are accustomed to make the distinction with unhesitating certainty.” Had Sigismund Freud lived through the 21th century instead of the 19th, he might have had a good reason for hesitation. Now we live in an era when gender norms- and many other standards- must perhaps be questioned and dismantled. Over the last several years, the broader cultural shift in how people perceive gender has picked up speed in almost all spheres of society- politics, education, art, literature, and of course in the fashion industry. Clothing has become one of
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The aim of these collections is the attempt to de-emphasize biological differences between genders. And with the absence of gender markings, clothes are devoid of sexuality. We could take David Robert Jones, known as David Bowie, who was an English singer and actor, as an example; looking back his androgynous appearance seemed very radical but today he is still an icon of how two genders can exist in one personality. Bowie expressed his personality and identity not only through the way of living, but also through the way of dressing. Jo B. Paoletti, professor of American Studies at the University of Maryland in College Park, where she teaches courses related to everyday life, including fashion, claims “Fashion, you see, is in the mind. You have to think differently before you can dress differently. By changing their clothes, people risk changing their whole lives and they are frightened. “(2015: 68) This quote one more time proves the idea which goes through ages- there is a great importance of fashion in expressing one’s status, beliefs and sexuality. A lot of famous designers around the world create unisex or hybrid clothes in 2016, for instance such company as Burberry, with a chief creative officer, Christopher Baily, has presented spring/summer collection of androgynous clothing. The fact that one of the most influential fashion developers creates such clothes shows the popularity of gender- neutral dressing at present. Another example of gender- neutral collection that I would like to give is Zara. Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. Its main aim from the day of establishment has been to reach out for so-called ‘common-people’, who cannot afford designers’ clothes, but wish to dress fashionably. So, in March of 2016 the brand has introduced a range of
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