Influence Of Food Advertisements

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Recommended: The impact of advertising on children

Why do people still behave in that way? Any mindset prob will hinder our solutions effectiveness in improving media lit and less eating of unhealthy food?

CHAPTER 1

TOPIC: Influence of advertisements on Singaporean children and youth's eating habits

Problem statement: Influence of advertisements on Singapore children’s (under 18 years old) over-consumption of unhealthy food

Background information:

In Singapore, food advertised are considered healthy if they meet the criteria of the Healthier Choice Symbol. According to a 2011 Health Promotion Board (HPB) study, 57% of the food advertisements identified were unhealthy, with candy, confectionery and fast food advertisements accounting for 46% of total food advertisements.
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However, there are no concrete guidelines on the types of advertisements which are considered ethical or acceptable. Advertisers can get around it with subtle misleading messages in their advertisements.
( in replacement of below) -- an example of how advertisers have got around direct promotion of unhealthy food is to try and rebrand by promoting their goods in a different light. This is evident in the Nutella adverts where they is larger focus in telling consumers that larger amount of hazelnuts and high quality chocolate goes into every jar suggesting that it is an affordable and healthy food- ( find the quote where they say that I choose it for my children to start their day full of energy or so) this clearing is trying to urge parents to buy for their children the product with the omission of the high sugar content.
For example, one of McDonald’s (signed the “Responsible Advertising to Children” pledge) advertisements had apple slices in it, but a study conducted showed that most children interpreted the apple slices as french fries due to the box it was in and the shape of the

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