Influence Of Cosmetic Packaging In Marketing

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If your product sits on a shelf with many other competing products or in an aisle with hundreds of other products, changing the color, size, shape or other features of its packaging can make it stand out for consumers. Visit retail stores where your product is sold to see how it’s displayed and how it competes with other products for attention. Adding temporary messages -- such as a price discount, contents increase, health benefit or product award -- inside an attention-grabbing graphic can help you send a targeted marketing message. (Edmunds 2013)
Packaging is very important in the promotion of a product. Good packaging and interesting aesthetics will attract the attention of potential customers. Good packaging can be influential in the decision to purchase a product. Packaging in combination with an advertising campaign and the right price, a product can be successful. Packaging, pricing and advertising alone will not secure success, if the product does not live up to expectations. (Ryan 2013) …show more content…

Specifically, the results of the study may be beneficial to the

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