Some of researchers try to investigate all possible elements of package and their impact on consumer’s purchase decision, while others concentrates on separate elements of package and their impact on consumer buying behavior. Moreover some researchers investigate impact of package and its elements on consumer’s overall purchase decision, while others – on every stage of consumer’s decision making process. According to Rita package attracts consumer’s attention to particular brand, enhances its image, and influences consumer’s perceptions about product. Also package imparts unique value to products, works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior.
The Significance of Understanding the Consumer Behavior Consumer behavior is understood as the study of what products or services consumer buys? Why they buy the products? What are their buying motives? Who makes the purchase decision? How much they buy?
The source of the brand features is in a connection between customers and companies that sell services or products. Consumers who choose a specific company fundamentally acknowledge to prefer that brand more than other brands rooted from the recognition of the brand’s worth. A consumer might pay a bigger cost for the company's services or products due to an assurance to purchase the brand or a passive agreement. The path they bought should be identical to the company's status. Furthermore, companies always need to investigate whether channels are appropriate to marketing or not.
The pricing strategy needs to be an integral part of any organization selling in the market (Wharton, 2003).By having a reasonable price; the customer is able to retain its existing customers as well as attracting new ones. It should also be noted that organisations need to do proper market analysis so as to keep prices on par with competitors. Having good prices help create consumer loyalty among existing consumers and also help to attract new
Appropriate marketing strategy are needed to reach potential customer. Different type of customer need different type of marketing strategy. There are different type of marketing strategy that can be implement to final consumer & households or corporate buyers. Appropriate marketing strategy is needed to reach final consumers or households. Basically, this type of customer buy product and services in the category of nice-to-have, and often to improve their quality of life.
Some of the roles of the marketing department include; making sure the product has a target customer and the product fits in well with this, creating and promoting the product, making sure it has a strong brand and a well-built reputation and looking into new markets seeing if there is a niche that they could develop. They also analyse the company’s ability, development, targets/goals, performance and further potential to develop. Finance The role of finance is to ensure that the funds are available to the company ... ... middle of paper ... ... banner ads, and emails , personal selling- persuading customer/consumers to buying the product through Sales presentations, sales meetings, face to face selling, via telephone etc. , sales promotion- to increase the consumers demand over a limited period of time i.e. discount, coupons etc.
Advertiser’s major concern is to attract potential consumers and encourage their buying behavior and enhance awareness. They spend surplus money to sustain individual’s concentration in their products. Their primary goal is to collect sufficient data about customers for assembling profiles to find out same group people for communication. So, these profiles are helpful for the study of consumer behavior, Physical, mental and emotional attitude towards different products used to gratify their wants and needs. (Arens,
It may be difficult for marketing teams to change their mindset and see its value in a different way going forward. Marketing will help the buyer by assisting them to get informed about their decisions through research, prioritizing and trying the offering. In addition, marketing turns the relationship management over to sales after a buyer is Ready-to-Buy. Marketing helps deliver the content that helps the buyer choose. Finally, marketing must dovetail with sales to assist the buyer in optimizing the decision they have made to choose that provider for the long-term.
Deprived of the understanding of this type of psychology it would be challenging to have an idea of how organization should communicate or at least create content for their targeted audience. With the examination of how individuals think, feel, believe, and pursue marketing communication strategies would be easy to create and follow. Organizations should establish rules and procedures to uphold and protect marketing communication. Once they know who they are targeting, then they can decide how to communicate with them in order to execute their plan. When engaged consumers are attracted to the product because of what it makes them feel like and how they look, they will attract others who will want to feel the same (Olenski, S. (2013).
Certainly, sellers need advertising for better promotes the products and services. Whatever the products and services, is it small or large. A good advertising strategy is very key for the sellers of products and services. The meaning of advertising to the sellers can be discussed under the following several points: First of all, advertising can help sellers to improve their sales. Secondly, Advertising can help manufacture and sellers to understand their opponent in the marketing and plan relative strategy to face the level of competition.