In fact, Snoop Dogg makes at least $8,000 per sponsored tweet. Ultimately, social media is a platform for other bold hip hop artists to transcend boundaries in order to increase popularity. Rappers such as Macklemore have incorporated controversial social topics into their social media usage; although it may receive some heated debate, it’s certain to keep people talking. Snoop Dogg used this advantage to enhance an image of himself: to show that there is complexities to him that keep his fanbase continuously intrigued. He has indeed earned a top spot in the “hierarchy of fame”... in addition to a wad full of cash in his pocket.
Every song he releases seems to push the boundaries of music further and further. Originally his songs were created just to rub against the grain of popular Hip-Hop, by being edgy, rude, and wild he became a viral sensation with growth consistent since his emergence. His breakthrough song Yonkers is what made him famous. Not for the song itself though, but for the music video. The video consists of him sitting on a stool rapping, throughout the song he eats a cockroach, and ends the song by hanging himself.
With this came a commercialization of his image as his ‘shmoney’ dance went viral on the internet. This trend of major labels cashing in on the innovation of a subculture “suggests that original musical ideas and styles, generated organically, are taken up by the record industry, which then popularizes them and adheres to them as a standard form” (Shuker, 2013, p.17). The concept of standardization is very apparent in terms of the kind of rap artists that are promoted and rap songs that reach the mainstream. After analyzing the content of lyrics of about 900 top charting rap songs from 1989 to 2003, Professor Todd Callais from the University of Cincinnati found that “rap lyric topics became less varied, concentrating on sex, partying, consumerism, violence, and self-promotion. Political advocacy ha[d] all but disappeared” (Blatt, 2013).
Eminem became the next hit in rap in 1999 with extremely violent and shocking lyrics that included descriptions of raping and killing his ex-wife and vicious slurs against homosexuals. I was a fan of the music simply for the shock factor like many teens of the time but I grew tired of it and moved on to more meaningful work. He followed this formula for two more albums which sold over a million copies just like his debut. He then backed up this image with drug, weapons, and assault charges in the following years. Then Eminem discovered the next “big hit” in rap when he signed 50 Cent, another convicted criminal who survived 9 bullet wounds.
Different sub-cultures of teens have higher crime rates than others because of their interests, whether it be the music that they listen to or the types of television programs that they watched as child. In the early 1990's a new form of Hip-Hop music appeared in America known as Gangsta-Rap. This style of Hip-Hop had lyrics pertaining to killing police, gang warfare, guns, and robberies. This style of music perked interest in teenagers across the country. Song titles such as "F*ck the Police" gave laughter to teenagers in middle and upper class America, but for these rap artists, the lyrics they wrote were their way of life.
With Korean lyrics delivered by a cartoonish rapper named Psy riding an invisible horse, “Gangnam Style” was an unlikely candidate to become a worldwide phenomenon. On the contrast, however, the popular song has been an obvious epidemic embedded in the modern music culture of our nation as well as other nations. In the summer of 2012, the full music video of “Gangnam Style” was uploaded onto YouTube and was immediately a sensation, receiving over 500,000 hits on its first day and racking up millions of more hits in a matter of a week. By the end of the year 2012, the song had topped the music charts of more than thirty countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the United Kingdom. Being the first ever YouTube video to reach the milestone of one billion hits, the song took the social media by storm.
Their desires to success lead to change in their music too. The TV show series, “Show Me The Money” started in 2012 in Mnet TV channel, featured both mainstream rappers and underground rappers drew people’s attention for showing hip-hop lives that Koreans are unfamiliar with. This hip-hop audition brought hip-hop boom in Korea and the love for traditional hip-hop has increased. However, the love for traditional hip-hop was only temporary and it decreases when the “Show Me The Money” ends. Koreans, people with conservative culture, are more interested in K-pop, which deals with love-songs and break-up songs.
Culture Adaptation South Korea has come to make its own mark not only in their home country but also across the globe breaking cultural, religion, traditional and linguistic barriers. This Korean-pop music, Korean culture and dramas became a global fad, catching the attention of all ages all around the world which became a part of people, especially those fan's lives. A survey conducted revealed that most of the fans of K-pop, drama and culture were female proven by the gender ratio of the random survey conducted online and offline (Anzalon, 2011). In addition, Anzalon found out that Filipino teens where very active consumer of K-pop that made it a part of their daily schedule. The internet also played a crucial role in the respondents consumption
Twerking is not a new sensation, but the media portrays it to be. By the late 1990’s, hip-hop had been declared as the mainstream of American music. Both Destiny’s Child and other musicians recorded and released songs about twerking. In August 2013, American recording artist Miley Cyrus, caused controversy following a sexually provocative performance during the 2013 MTV Video Music Awards, in which she twerked during her performance with Robin Thicke. This was one of the most controversial performances on television in the year 2013, as she made it hard for the veiwers to forget.
Other rappers would get mad at him because he might say something about them, but like I said he was true to the game and didn’t care what the outcomes may be. Not held back by his lack of formal education, Tupac joined the Rap group Digital Underground as a dancer. Not long before the group achieved award winning success, Tupac released his own album “2pacalypse Now”, which was also a success. The hit single “Brenda’s Got A Baby” launched Tupac’s career like a rocket. His stunning talent also hot him a role in the motion picture “Juice”.