Industry and Company Analysis of Harley Davidson Inc.

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Industry and Company Analysis of Harley Davidson Inc William Harley and Arthur Davidson started Harley Davidson Inc. in 1903 when they were intrigued by the newly invented concept of motorcycles. The pair was so moved by the concept they decided to begin manufacturing their own motorcycle which will would be unique by many measures (Oosterwal, 2010). Since the company’s onset; innovativeness has been at core of the firm’s business strategy, and the business has willfully followed this strategy. From their inception Harley Davidson has enjoyed an active path of enormous growth and gradually emerged as the most recognized motorcycle producer in North America. In fact such is the growth story of the firm, a company of its size has managed to achieve phenomenal growth rate. Despite economic turbulence, the company has managed to operate efficiently, largely supported by its strong financial backbone (Repine Jr., 2011). Other key strategies such as---branding and global expansion, have enabled the company to sustain its growth rate for a long term. The recent performance of the company was moderate, mainly due to economic down turns and market fluctuations; despite this, the price earning ratio and earning per share are significantly strong (Chan, 2010). SWOT Analysis: Analyzing the key strengths and the weaknesses of the firm is essential while determining the fact that whether or not the company is worth investing in. The past performance along and the competitive features of the business strategy are the indicators of the future health of the firm (SWOT Analysis, 1999). This section of the report will evaluate the key strengths and weaknesses of Harley Davidson Inc, along with industry level threats and opportunities.... ... middle of paper ... ...- Strengths, Weaknesses, Opportunities, Threats." PMI- Plus, Minus, Interesting. (5 Dec. 1999). Works Cited Chan K. (2010). “Harley Davidson Inc. – A Case in International Accrual Accounting Analysis on the Risk,” International Journal of Managerial and Financial Accounting Oct. 2010. Oosterwal, D. (2010.) “The Lean Machine: How Harley Davidson Drove top-line Growth and Profitability with Revolutionary Lean Product Development,” New York, NY: AMACOM. Repine Jr., Roy (2011), “How Motorcycle Sales Have Been Affected by Various Macroeconomic Variables,” Fort Payne, IN: IUPUFW. Teresko, John, “Driven by Cost: Harley-Davidson’s Design-Cost Management Strategy Is Enterprise Wide and Leverages Supplier Relationships,” Industry Week Sept 2002. "SWOT Analysis- Strengths, Weaknesses, Opportunities, Threats." PMI- Plus, Minus, Interesting. (5 Dec. 1999).

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