Industry Analysis

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In a previous article we described how to pick stocks based on a relative value approach within an industry. In this article we describe methods to screen for industries as opposed to the stocks within them. Many market practitioners stress the importance of industry analysis and maintain that however good the quality of a stock is, it is highly unlikely to outperform if the industry is performing poorly. Many of the ideas in this section have been taken from TV presenter and market practitioner, Jim Cramer.

What is Industry Stock Analysis?

Industry analysis is the analysis made in a specific sector or industry. This compares to stock analysis which is the research provided on a particular company and stock, or macroeconomic analysis which analyzes the fundamentals of a specific country. Industry analysis investigates the general fundamentals of the equities within the industry but more importantly investigates the state of external factors and how they should affect the particular industry or sub sector. Different macroeconomic data and other statistics have a particular bearing on certain industries and analysts gauge to see how these data will affect them. Furthermore industry analysts also investigate the level of demand such as consumer tastes and supply such as competition within the industry and how stock prices should get affected by them.

Why the need for Industry Analysis?

Many analysts suggest that resisting the business cycle is futile. For the simple reason that most prices are governed by large financial institutions that buy and sell the majority of the volume of stocks and these institutions generally give a very heavy weighting to the performance or the expected performance of a specific industry. After market risk, this is the most influential factor in the performance of a stock.

To summarize there are two reasons why industry analysis is important. 1. Generally the performance of a company is a function of the performance of the industry. For example if raw material in a particular industry has gone up then all the companies in the industry will get affected. 2. Psychological reasons. If an industry suddenly gets in vogue or if a sudden change in the news is perceived to be good or bad for an industry the price of the stock will be affected mainly from what the average investor believes and most investors will follow industry trends.

How are Industries Broken Down?

Industries are broken down by groups and subgroups.

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