Indian Spice City Supermarket Case Study

TASK 1

The Indian spice city supermarket was started in 2002 in Auckland central by Mr. H.U. Kokate. It is located at 10 Anzac Ave. Auckland Central. They are dealing in Indian groceries, middle-eastern groceries, fresh veggies and dairy products in bulk quantities. They also sell products of convenience stores and all daily household items. They have more than 10 people staff working in running the store. They have three stores in Auckland and one in wellington.

They have annual revenue of around $6 million from all of their four franchisees.

They measure their performance from daily reports and they also conduct staff meetings to check their performance and how much profit they are getting day by day.

Their future plans include: -

a) Best

Best quality products at cheapest prices.

2. Expanding their business in NZ

3. Improve Customer service.

These strategies are really excellent for the growth of the business in future. Because all of the customers are looking forward to buy best quality Indian groceries on cheap prices. They are focusing on that areas where there are no Indian supermarkets where there are many Indian people living who are unable to buy Indian groceries in their areas that’s why they want to expand their business in NZ. They are also focusing on improving their customer services because good customer service will help them to chase more customers and they will earn more profit in their business.

Rank the following attribute (1-5) on their strategy over other.

1. Poor 2. Fair 3. Good 4. Very Good 5. Excellent.

1. Goodness of Fit

Envisioned Future Competitive Conditions Market Opportunities Threat Strength Capabilities

Best Quality Product at Cheapest Prices 2.

(they have good image as compared to their competitors because some of their competitors are selling expired products)

Suppliers: -suppliers are very much important for every business because business basically depends on suppliers and their quality of products. Every company is expecting to get the good stuff from their suppliers on special prices and also they expect credit facility from suppliers to maintain the cash flow in business. Some of the suppliers are Kiwi International, summit traders, AB international, Harman impex ltd., green valley, etc.

d. Investors: -Investors are important because they are proving financial support to the company. As it is a small scale industry so they are not having many investors. Some of the few investors include Moiz investment Ltd.

3. Purpose: - the purpose of Indian Spice city is to be largest retailer of Indian and Middle Eastern groceries throughout New Zealand. They want to provide employment to students by giving part-time work to them. They also want to serve all the Indian and Middle Eastern communities living in New Zealand and they want to provide best quality products at cheaper prices as compared to other retailers. They want to be the first Indian Supermarket with self-checkout counters and by placing a customer helpdesk