Indian Consumer Behavior Research

500 Words2 Pages
The Indian landscape has always been acknowledged for its diverse culture and varied people. In a country where different cultures shape the lifestyle, personality, living patterns and values of an individual, it becomes imperative for the companies to analyze and understand the needs and wants of the customers. Consumer behavior involves the study of the buying patterns and habits of the consumers that enables the companies to comprehend why or why not a consumer purchases a particular product. It endeavors to grasp the decision making process of the buyer, both individually and in groups. It identifies the distinctiveness of the diverse markets such as demographics and behavioral characteristics in an effort to understand the needs of the target audience. It also tries to evaluate persuasions on the consumer from groups such as family, friends, reference groups, and society in general. With the Indian economy, still facing the heat of the slowdown, the need of the hour is to understand what the customer requires and act accordingly. With the augmentation of many foreign retailers,...

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