The Indian landscape has always been acknowledged for its diverse culture and varied people. In a country where different cultures shape the lifestyle, personality, living patterns and values of an individual, it becomes imperative for the companies to analyze and understand the needs and wants of the customers. Consumer behavior involves the study of the buying patterns and habits of the consumers that enables the companies to comprehend why or why not a consumer purchases a particular product. It endeavors to grasp the decision making process of the buyer, both individually and in groups. It identifies the distinctiveness of the diverse markets such as demographics and behavioral characteristics in an effort to understand the needs of the target audience. It also tries to evaluate persuasions on the consumer from groups such as family, friends, reference groups, and society in general. With the Indian economy, still facing the heat of the slowdown, the need of the hour is to understand what the customer requires and act accordingly. With the augmentation of many foreign retailers,...
Consumerism has become the major priority in the human lifestyle due to a lack of privacy that social life online has brought. More and more people desire to boast about materialistic items and blindly compete against each other in possessing the best clothing, vehicles, or real estate. Those individuals intensely drink what others drink, wear what others wear, or in other words, they detect a necessity to not stand out of societal norms. Therefore, they purchase whatever is trendy, fashionable, expensive, or rare. In the fictional short story, “Raj, Bohemian”, Hari Kunzru discusses the inability to reject consumerism, resulting in loss of privacy in everyday life.
From the March 2003 invasion of Iraq until September of 2006, about 2,600 American troops were killed in combat and war-related incidents (Wilson 18). Did you know during that same 41-month period, more than 22,000 teenagers, ages 15 to 19, died in traffic accidents on U.S. roads? (Wilson 18). That number has now escalated to approximately 4,500 soldiers and over 40,000 teens lost. Parents in the United States have relied on driver’s education and training to prepare their teens for the responsibility of driving. In fact, we rely too much on driver’s education. Recent studies have indicated that driver’s education, or DE, has failed to produce safe drivers. Even though the common form of driver’s education and training has been cited as ineffective, there are efforts being made around the country that have the ability to profoundly change driver education as we know it and prepare young drivers, create safer drivers, and ultimately save teen lives.
As I walked out of the courthouse and down the ramp, I looked at my mom in disappointment and embarrassment. Never wanting to return to that dreadful place, I slowly drug my feet back to the car. I wanted to curl up in a little ball and I didn't want anyone else to know what I had done. Gaining my composure, I finally got into the car. I didn't even want to hear what my mom had to say. My face was beat red and I was trying to hide my face in the palms of my hands because I knew what was about to come; she was going to start asking me questions, all of the questions I had been asking myself. Sure enough, after a short period of being in the car, the questions began.
This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.
Consumer buying behavior is gigantic, and highlights the significance of the customer at the focal point of the marketing universe. Each customer is unique with different needs, desires, wants, buying choices and preferences that are influenced by habit, and choice that are in turn tempered by psychological and social drivers that affect purchase decision processes. Considering Indian footwear market, formal Shoes segment is not well differentiated. In shoes segment, after casual footwear, formal shoes segment has the highest market share. But there is a stark difference in the consumption pattern in this segment. Though this segment is easy for a brand to penetrate in for business, but revenue making is a challenge. Marketing and customer
Purchase behavioural helps companies to develop an effective strategy for their products. Figure 4 categorises the purchase behavioural with profitability. Furthermore, attitudinal loyalty is a significant factor for the future profits of companies. They want to know exactly which customers have high relative attitude and other crucial facts. The customers’ attitude analysis is presented on figure 5. Companies are using CLV (customer lifetime value) as it is a method, which can combine all elements and data of customers’ loyalty, behaviour, attitude and help them to increase their profitability (Kumar and Shah, 2004). Gregg is a model o business which loyal and returning customers is vital part of its stability and future development. However, Greggs is a hospitality brand, which has specific characteristics as far as sales and customers’ range are concerned. It has more than 1600 brunches on high street and urban areas. The majority of the brunches are aiming to serve local and tourist customers. Thus, they want returning customers for the local scale operations and for the tourist they are interested more for big and success brand advertisement for
2. Today marketers can collect and analyze data about consumer behavior, one person at a time; this is the relationship approach to marketing.
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
Starting at my early childhood I was forced to walk, crawl or ride a bike to get to where I needed to go, the next step was driving. I wasn 't sure if I was ready to drive, but I knew it was the next step towards adulthood. Driving is an essential tool that many adults in the real world cannot live without. Learning from my mistakes when I first started to drive helped shape me as a woman, but it was not easy at first trying to adjust. Driving meant that I was becoming an adult and that I had to take responsibility for all my actions. Thinking about that really gave me a hard time, because I was no longer my mommy and daddy’s little girl anymore. It was a bumpy experience but I was ready for the ride.
There are numerous models of customer buying behaviour process but most of them are composed of the “pre-purchase, purchase and post-purchase phase” (Hoyer and Maclnnis; 2001, Rayport and Jaworski; 2003).
Consumer behavior incorporates certain activities, decisions or experiences, which satisfy the needs of the consumers. It concerns all the activities that incorporate consuming, obtaining and product disposing of that precedes and carry out these actions (Darling, 2015). The Consumer behavior remains one of the important areas for research in the tourism and marketing fields in terms of travel behavior or the behavior of tourist (Rid, Ezeuduji & Pröbstl-Haider 2014). There are a few comprehensive literature reviews on the behavior of consumer typically described his injurious area with the help of the existing models or concepts of Consumer Behavior. There are exceptions in the insights of the authors who give the review about
This is the research study which is intended to help to people on the market economy and in the community. It shows the consumer’s behavior that affects their decision making on choosing a right product. And this study how also shows this method can be useful when engaged on the products carefully.
Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed to evaluate India's current marketing environment in comparison with the marketing environment here in the US, citing both nation's similarities and differences.
To achieve and maintain success in such a complex system as market it is essential to every marketing person to understand clearly consumer behavior. Understanding consumer behavior is not that easy as it may seem from the first glance. The reason is that there are plenty of various factors that may influence it in one certain way or the other. When considering each of the factors it is also important not to forget that they ought to be analyzed as different parts of one whole picture, that is, in correlation with each other.
It was February 10th, 2015 when I had come home from school and had my dad take me out for driving practice. It was the day before my driver’s test and I had my dad in the passenger’s seat. It was a chilly afternoon and I was so anxious that I was excessively shivering. As I accelerated to move into