Inbound Tourism Case Study

1290 Words3 Pages

Semester 2

• TRTV 11819 Selling Destinations Caribbean, Latin America and South America

- Students learn the geographical knowledge, the general factual information, and the tourist attractions in Hawaii, Mexico, Central America, the Caribbean and South America so that they will feel competent to promote and sell packaged or individual tours. Skills are developed in the analysis of clients' needs as they pertain to the selection of packaged tours and to the planning of individual foreign tour itineraries. Quality client service and value-added research for clients are emphasized.

• TRTV 10689 Travel Regulations, Travel Insurance and Law

- Students are introduced to the range of regulations that govern the travel industry. …show more content…

Topics include the importance of tourism to the Canadian economy, the role of tourist boards, emerging markets for the inbound tourism product, the role of receptive tour operators, tourism planning, tour product design and promotion. Inbound tourism is a rapidly growing segment of the travel industry. Traditionally, the industry concentrated on sending customers to foreign countries; students examine the potential for developing tourism in Canada from both international and domestic markets. Students have the opportunity to research, develop and promote a tourism product for domestic destinations. Using a variety of learning activities including destination field trips, case studies, and interactive lectures, students investigate inbound tourist markets and …show more content…

Students expand their GDS knowledge and skills to select and book accommodation and vehicle reservations. Scheduled airline, accommodation and vehicle rental websites are examined so that students learn the similarities and differences between Business to Business (B2B) and GDS booking channels. Topics include international airline terminology; tariffs and tariff rule interpretation; trans-Atlantic and trans-Pacific full fare, Apex and excursion fares; the mileage system including higher intermediate points, circle-trip minimum, and differentials; the Queue system; command pricing; and the issuing of invoices and remarked itineraries. Using a hands-on approach, supplemented with interactive lectures, demonstrations and time-constrained exercise simulations students learn how to efficiently use the GDS as an effective information and booking industry

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