Inbound Marketing Essay

Inbound marketing is a relatively new concept when compared to its counterpart, outbound marketing. Inbound marketing was created as a solution to fill the needs of the times. Traditionally, the only way to reach your customer base was to put advertisements on the radio, television, magazines, or newspapers and cross your fingers that customers would find their way to your product/service. In contrast, inbound marketing evolved from the technology that is available to the everyday person. It is quicker, faster, and a more reliable type of marketing that ensures that the customer base you are trying to reach gets your message. It even gives the customer a voice to give the marketer feedback in real time -no matter either parties location.

All of the marketer’s hard work on making sure that customers find their way to the company’s webpage is hopefully about to pay off. Once the customer has read your reviews and recommendations, has seen your advertisements several times on multiple websites, the goal is to have them now decide to check out your webpage. For “The Wind in the Willows” they are hoping you will view their coffee prices and take a look at their extensive selection of hard to find books. Perhaps the customer will go ahead and print or download on their phone the 20% off your first visit coupon just for signing up for the stores email. Getting consumers to sign up for your company’s email is a great conversion opportunity because they will then be hearing from your business often, reminding them of why you are a great option to try (HubSpot 2016). The best part of this type of promotion is that for the most part it is free. Your website can also convert them to your brand by linking up to your Facebook or Twitter for occasional promotions and giveaways, something most consumers love. Customer conversions have never been simpler and lower in cost than in this technological