Inbound Definition

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Metrics for Measuring Success of Inbound
What is Inbound Marketing?
According to Google’s Top 10 “How-to” Searches of 2013 the world today considers blogging as important as kissing and flirting or maybe even more! Well, that sounds like great news for marketers considering how our world revolves around spreading great content to everyone who reads.

In recent times, a lot has been said about inbound marketing and here’s my favourite definition of the term:

Inbound marketing is a marketing strategy that focuses on getting found by customers. Inbound marketers “earn their way in” in contrast to outbound marketers who have to “buy, beg or bug their way in.”

Getting found by customers is not an easy task and is certainly not dependant on chance. The key to this whole process is to first understand what your customers are looking for; figure out where they go to find it and finally give them what they need at the right moment. This is where inbound plays an important role. It helps you seek permission from your customer to let you address his problem in the best possible way. So whether it is a blog, a Facebook post or a relevant keyword, inbound takes you right through the clutter to the one who needs you the most.
Measuring the Success of Inbound
For long, inbound marketing has been considered synonymous with content marketing. However, as we see today, marketers attempt to reach out to their audiences in a wide variety of ways. Right from creating a website to connecting with customers through social channels, marketers have gone beyond boundaries to utilise the power of inbound. However, the one challenge that still bothers them is how to measure success and quantify results. According to study conducted by Hubspot, 25% of the m...

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...e, you will be able to identify patterns so as decide what kind of posts work best for you. Keep in mind that a highly viewed post might not result in good engagement (comments) and shares. Try and maintain a good balance between informative and sharable content on your blog.

Lead generation
If the goal of your blog is to generate quality leads for your business, your CTA has a major role to play. Whether it is an offer you want to promote or a newsletter sign up, your CTA must attract attention the readers must find it a relevant proposition. Keep a constant eye on how many visitors sign up for the newsletter on your blog.

You should also keep a track of how effectively are you able to convert your blog visitors to valuable leads for your business. In case you have a low conversion rate, you should focus on optimizing your blog for lead generation.

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