Customer Buying Behaviour Essay

CUSTOMER BUYING BEHAVIOR STRATEGY

3.1. How customers make their buying decisions?

Retailers need to know on how to identifying the customers’ needs and the buying behavior of individual customers that affect the customers buying process. The most commonly types of customer buying processes are as follows:

1. Habitual decision making

2. Delayed problem solving decision making

3. Instantly problem solving decision making

Habitual decision-making is a process when decisions making are not very important to the customers with little or no effort spent in searching of information or evaluating alternatives. The customers will buy from the same store from the last time they bought. Store loyalty and brand loyalty are examples of habitual decision-making.

Store loyalty refers to customers who use to shop and visit the same store to do their buying. All retailers are thinking hard on how to increase their customers’ store loyalty by rewarding their customers with the loyalty programs, by offering complete assortments and ensuring not run out of stocks, providing good customer service, and selecting store location base on the convenient of the customers.

Brand loyalty refers to customers who consistently buying a specific brand in a product category. Customers are loyalty to the brand and they will not switch to other brand

Customers make their impulse buying without the intention of buying it before going to the store. One significant effect on impulse buying behavior is through the display of merchandise, for example, grocery stores or supermarkets display their grocery items in an end-aisle display, at checkout points. Retailers can have best buy signage’s or point of purchase cards place on the shelf; block display for the promotion items to attract the customers to do their buying and high profitable items are display at eye level typically on the third shelf from the bottom to increase their