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Conceptual model of service quality and its implications
Role of customer satisfaction and service quality
Conceptual model of service quality and its implications
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In present day where markets are becoming highly competitive and saturated with identical products, the importance of type of service rendered to customers and its quality is one of the factors that ensure an organization/brand is more favorable in the market than that of the competitors. It is thus important for companies to understand how their service affects their customers and how it can lead to customer satisfaction and loyalty. The assumption of a company that provides tangible goods that its only function is to sell these goods and nothing else is one that leads to low financial performance and loss of business, as there is no ground to create, ensure or measure customer satisfaction and loyalty as such quality service is of importance in all sectors. Profit and growth of a company are stimulated primarily by customer loyalty, and customer loyalty is a direct result of customer satisfaction (James L. Heskett et al, 2008). Customer satisfaction is dependent on a number of interdependent factors like product quality, service delivery and service quality (amongst others), as such companies must ensure strategies that promote excellent provision of service in order to ensure continuous patronage. Rust, Zahorik and Keiningham (1996) states that “The personal interaction of services is often a primary determinant of the customers overall satisfaction”. The service sector has grown tremendously, as a result of companies identifying different needs in the economy and consequently introducing services to cater for the needs of their customers. Being that service is intangible, customers do not understand on their own the true value of the service being rendered, service workers/employees thus play an important role in ... ... middle of paper ... ...l Intelligence, Emotional Labour and Organisational Citizenship Behaviour in service environments by Yashotha Ramachandran, Peter J. Jordan, Ashlea C. Troth and Sandra A. Lawrence (2011) Abusive Supervision: When Meaning-Filled Work Hurts You Harris, K. J., Kacmar, K. M. & Zivnuska, S. (2007). An investigation of abusive supervision as a predictor of performance and the meaning of work as a moderator of the relationship. The Leadership Quarterly, 18, 252–263. http://sloanreview.mit.edu/article/empowering-service-employees/?use_credit=a7789ef88d599b8df86bbee632b2994d http://smallbusiness.chron.com/negative-effects-employee-empowerment-18691.html Personality and Performance: The Big Five Revisited by Gregory M. Hurtz and John J. Donovan (2000) Customer Service Behavior in Retail Settings; A study of the effect of service provider personality by Robert F. Hurley
High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be
Cervone, D., Pervin, L. A. (2008). Personality: Theory and research (10th Ed.). New York: Wiley.
Likewise, the authors looks at the prospect of exactly how employee’s customer orientation predicts customer-rated service performance. The author’s draws on the positive aspects of what a transformational leader should be by illustrating that transformational leaders can successfully simplify service employees’ task requirements by coaching them on how to meet customer needs, which can help to reduce employee’s role of ...
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
Zeithaml, Valarie A, Berry, Leonard L, & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 9401886).
Growing sales through service: TP came up with new methods to satisfy customers. Furthermore, employees got trained on acting in customers favour.
P.J. (2004). Personality: Theory and Research. USA: Wiley. SMITH. T. W. and WILLIAMS.
...Five Personality, and the Prediction of Advanced Academic and Workplace Performance. Journal of Personality and Social Psychology, 93(2), 298-319. doi: 10.1037/0022-3514.93.2.298
Friedman, H. S., & Schustack, M. W. (2012). Personality: Classic theories and modern research (5th ed). Boston , MA, USA: Pearson
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
Many scholars believe that customer satisfaction has a crucial role in the success of a business, and is pivotal in increasing the overall profitability of the business (Kotier, 1991). Customer value is gained through the experience they receive from the goods or purchases they have obtained from a certain business. Customer value has various definitions and concepts, Holbrook (1999) stated that it is a kind of “interactive, mutual, and preferred experience”; but simply said, “the term customer value has many meanings.”
The nature of the organization pays a large roll within the satisfaction of its employees, Brown and Lam (2009) divide organizations into two service categories, one being a service you provide for/on a person (example a spa) and two being service you provide on a possession (example a hotel room and the cleanliness of it). If the organization is concentrated more on delivering a personal experience to the guest, have a higher customer satisfaction based on employee satisfaction, where as when the service is more concentrated on a service to a possession, employee satisfaction is less of a factor in the overall customer satisfaction and the guests experience with the organization.
The Service Management Excellence is not a short term phenomenon. It provides principles and techniques that will endure in the long run. Excellent service is not a yoke; it is imbedded in the way exceptional organizations ...
A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.
Customer Service is the provision of service to customers before, during and after a purchase. The perception of success of such connections is subject to workers "who can modify themselves to the identity of the visitor". Customer service concerns the need an association relegates to customer service in respect to segments, for example, item development and valuing. In this sense, an association that esteems good customer service may spend more cash in preparing representatives than the normal association or may proactively interview customers for feedback.