McDonalds Promotional Objectives ================================ The companies’ main objective is to be the family restaurant that people enjoy more. Apart from wanting to be the world’s best quick-service restaurant, McDonalds have the following objectives: · Development: Lead the Quick Service Restaurant market by a program of site development and profitable restaurant openings, and by attracting new customers. Increasing sales through promotions will enable them to continue their program of expansion. · Menu. McDonalds have an objective to continual enhance and improve their menu.
The story seems to be that a little boy has been bull... ... middle of paper ... ...re they could have fitted that in. I also think that they will be successful in promoting that anyone can go to McDonalds because business people who are in a rush may need something quick to eat and relate quick to McDonalds. However there is a down side that McDonalds is unhealthy and that may go against them. The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might want to eat what Gary's eating so they buy those crisps.
The company has both economic strategy targeting at customer globally and locally. Global Strategies Firstly, McDonald’s paid attention to the children in every country. They have built “happy land” for them and offered the “happy meals” with innovative toys to them. Since children is one of the biggest consumer groups to McDonald’s, and they have created a place with “happiness” culture to attract the children. It is a successful decision that building a business by focusing on the children since it can encourage the whole family to come to McDonald’s.McDonald’s is not only selling the happy meal to the children, but also selling American culture to them, it is a proper strategy to build the brand loyalty from th... ... middle of paper ... ...ring their own cup to McDonald can gain one points, and they can get a free drink after they collected five points.
buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products. McDonalds also play a role especially into the goods being safe to use and being very reliable with provided instructions. This will benefit the customer's safety and hoping to be very reliable during the customer's use because its helps the business to increase it sales by keeping the existing customers and attracting new ones.
The business model works, and with national and international advertising, McDonald’s Corporation manages to serve billion of people every day. But while owning a McDonald's restaurant is a tremendous opportunity, the company is seeking individuals with significant business experience who have successfully owned or managed multiple business units and have significant financial resources. McDonald's Corporation claims they are about making money, growing business, and having fun. McDonald’s is very good example for others fast food company. We can say it very fixable with serving food to the customer on their values and principle.
With a wide target audience, it makes sales that much easier. The use of television, radio, billboards and the internet attracted the word of McDonalds across the world. McDonalds uses advertisements to bring a wider target audience into the restaurants. The quickness of the product, will be eaten either in a car or quickly in the store in 20 minutes. Then the consumer will come back because is was tasty and eaten with
Consuming fast food increases daily calorie intake by 126 calories for children and 310 calories for teens, as well as sugary drinks, total sugar, saturated fat, and sodium. Objective and transparent data are necessary to evaluate restaurants’ progress in reducing marketing that promotes consumption of unhealthy fast food by children and teens. The Nutriti... ... middle of paper ... ...ng long enough you will gain weight and become over weight. The fast food business is here to stay, its profitable, convenient, and international somewhat cheap and tasty to others. The fast food industry records over 10 billion dollars annually.
The prime reason that consumers are so fixated on fattening products is because they are trying to purchase the most appetizing meals with their budget. Author Carla Williams states, “Families are drawn to fast food not just because it is cheap; their main concern is not going to bed hungry at night” (Williams). When families are grocery shopping, they tend to fill their cart with the most affordable things that will provide them with numerous meals, like Ramen Noodles. If the price of fruit and vegetables were reduced, then more families would consider adding the items onto their shopping lists. Higher taxations on fattening and sugar filled foods would force consumers to change their eating habits.
Out of 116 schools, 106 had vending machines full of junk food (Pasch). There are many ways to help eliminate some of this bad nutrition and have a healthier generation. “In 2012, the fast-food industry spent $4.6 billion to advertise mostly unhealthy products—and children and teens remained key audiences for that advertising” (“Fast Food Companies”). The producers know how to make teens want fast food, but schools and parents need to teach their children a healthier way to benefit their future. The Robert Wood Johnson Foundation has made a goal to “…reverse the childhood obesity epidemic by 2015 by improving access to affordable healthy foods and increasing opportunities for physical activity in schools and communities across the nation” (“Fast Food Companies”) .
In all the restaurants, the menu tab is full of diverse propositions that could satisfy all the needs and preferences of the clients. In this respect, McDonalds is working constantly on expanding the choice of dishes and products in terms of their quality. For instance, more and more menus and meals have specifically been designed for people who take care of their health and take only low-calorie and nutritious breakfasts. Additionally, there are also means for children and people with allergy for certain products. McDonalds is regarded the most popular an... ... middle of paper ... ...nt types of toppings.