Pricing and Retail Strategy
Pricing and retail strategy is a key component of any business. These strategies play a major role in a customer’s perceptions of a business. Price is almost always a key factor. “Speak to any average consumer and mention the names of some high quality, leading businesses. The chances are high that one of the first words they will use is "expensive". Not "excellent service", "marvelous range" or even "helpful staff" (2006). Wal-Mart uses an everyday low price pricing strategy which has been a massive success for the company.
Wal-Mart
Wal-Mart operates different forms of retailers all over the world. They operate Wal-Mart US, Wal-Mart international and Sam’s Club. In 1962, company founder Sam Walton built his first Wal-Mart location in Rodgers, Arkansas (2004). Within 5 years, Wal-Mart had 18 stores with sales of $9 million. By 1970, Wal-Mart had 38 stores with sales of $44.2 million. In 2001, Wal-Mart topped the fortune 500 club, with annual revenue $219.8 billion. In 2014, Wal-Mart still toped the fortune 500 club with a revenue of $482.2 billion Wal-Mart operates internationally and has operations in the U.S, Canada,
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All in one motion, they eliminate a potentially competitive business, as well as gain valuable real estate and employees in their new market. They are able to build their popularity, while at the same time, keeping their outlets in the same area that the local consumers are already familiar with. As the stores begin to make money, the management then begins to reshape the store to look more like traditional Wal-Mart stores. It can then begin to grow outwards into newer and bigger stores in the market. Due to the size and wealth of the company, they are able to use this strategy extremely effectively. There aren’t many other competitors that can effectively implement this
To begin with, some store history may be helpful. In 1914, Anna Albrecht opened a small store, Albrecht Discount, in the town of Essen, Germany. By 1948, her sons had taken over the business and had expanded it to four locations. In 1962, the store’s name changed from Albrecht Discount to Aldi. In 1976, Aldi makes their debut in the United States, opening a store in Southwestern Iowa. Today, in 2014, Aldi has 1,300 locations in the United States and 4,000 locations worldwide (Aldiuscareers.com). In 1962, Wal-Mart opens in Rogers, Arkansas. In 1983, Sam Walton opened the first Sam’s Club in Midwest City, Oklahoma. By 1988, Walton had opened the first Wal-Mart Supercenter in Washington, Missouri. Wal-Mart went global in 1991, opening a Sam’s Club in Mexico City, Mexico. Today, in 2014, Wal-Mart employs 2.2 million associates, serves 200 million customers, with 11,000 stores in twenty-seven countries (Corporate.walmart.com).
The retail giant started operations in 1962 and was founded by Sam Walton. Current, Wal-Mart is the fastest growing and the biggest retailer with a total of 3,400 stores within the United States and 3,300 other stores in other parts of the major cities in the world. The retail stores have 1.5 million employees and annual revenues of more than $350 Billion.
Wal-Mart has been a staple of America since July 2, 1962, when Sam Walton opened the first Wal-Mart Discount City store. Within a few years, Wal-Mart Discount City stores began to spread across the country. In 1968, it opened its first stores outside Arkansas, in Sikeston, Missouri and Claremore, Oklahoma. Sam Walton found success in offering consumers options and variety. Since that first store opened, Wal-Mart has now entered the grocery business and now the company controls about 20% of the retail grocery and consumables business. This says a lot about a man who began his retail career after working just 18 months at J.C Penny. Sam Walton found success early on with offering variety, and options when no one else was.
Wal-Mart was conceived and founded by Sam Walton in 1962, at Rogers, Arkansas. Sam Walton started with just a few small variety stores, funded with borrowed money. His goal was to provide affordable products to the public to make life easier. After his success with the first few stores, Sam Walton borrowed more money to build more stores, creating the Wal-Mart empire as we see it today. The retail giant proves its stoic presence in our lives with its $401 billion sales for fiscal year 2009.
Wal-Mart initially began its operations in 1945, when Sam Walton leased a ‘Ben Franklin’ franchise variety store in Newport, Arkansas. After relocating to Rogers, Arkansas in the early 1950s, Sam Walton’s ‘Ben Franklin’ became ‘Walton’s 5 & 10’. By 1962, Walton found himself the chain owner of 11 different Walton’s stores across Arkansas. He then decided to rename the chain ‘Wal-Mart’, after himself. On October 31, 1969, after further expansion across the state, the chain was incorporated as Wal-Mart Stores, Inc. Three years later, Wal-Mart was approved and listed on the New York Stock Exchange (NYSE).
Wal-Mart is the world's largest retailer and second largest corporation. It is the largest private employer in the United States and Mexico. Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, and the largest toy seller in the United States, with an estimated 45% of the retail toy business, having surpassed Toys"R" Us in the late 1990s. Wal-Mart has 1,929 stores which as of 2005 sales figures totaled about $155,477,000,000 in sales. Wal-Marts revenue as of 2006 was an estimated $315,654 billion USD, net income $11.231billion USD, and employs more than 1.8 million employees.1
Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.
Wal-Mart was established in 1962 by Sam Walton. The first Wal-Mart store was built in Rogers, Arkansas. Wal-Mart's were gradually put up around the United States and then moving to other countries such as Japan.
Wal-Mart Stores Inc. is in the discount, variety stores industry. It was founded in 1945, Bentonville in Arkansas which is also the headquarters of Wal-Mart. Wal-Mart operates locally as well as worldwide. It operated 1209 discount stores, 1980 super centers, and 567 Sam’s Club by January 31, 2006. It has also extended its operations to many international countries. It runs its retail stores in two forms: Sam’s Club and Wal-Mart Stores. The Sam’s Club sells assorted product lines such as hardwares, electronics, jewelry, and to mention a few. The Wal-Mart stores also offer similar products in addition to the following: health and beauty products, apparel for women, men and children, household appliances etc (www.yahoo.finance.com). The Vision Statement, Mission Statement, Values and Code of Conduct, Corporate Governance: Directors, Executive Management, Committees and Stakeholder will be the key elements that will discussed in this report as it relates to Wal-Mart. In addition to that, the major trends in the general/macro environment and industry will be analyzed.
The first Walmart was opened in Rogers, Arkansas in the year 1962 by a 44-year-old man by the name of Sam Walton. When he first envisioned Walmart, Walton believed that a successful business could be built around offering lower prices and great service. Despite his retail rivals laughing at his supposedly unsustainable business model, the company became hugely successful, and its success exceeded even Walton's expectations. The company went public in 1970, and the proceeds financed a steady expansion of the business. Today, Walmart is the largest retailer in the world, as it has 8,500 stores spread across 15 countries and annual revenues of $400 billion dollars. Moreover, Walmart is the
The Wal-mart is the largest retail chain in United States and in the world. The wal-mart was founded in the year 1962 by Mr Sam Walton. It was originally named as Wal-Mart discount city in Rogers, Arkansas. At the time when the Wal-Mart stores started in the year 1962 it was focused only in small rural cites and town which had a population of 5000 to 25000. It was soon increased to 18 stores in 1969. In the next 30 years it had more than 4750 stores across 50 states in USA and 9 countries with $245 billion sales. It started its international operations in Mexico in the year 1991 and then it expanded it to different countries across Europe and Asia.
Wal-Mart and Target are two similar global corporations. If one asks each of these store’s customers why they shop there, somewhere in their answer one will find them saying that they can find everything. The difference between these two corporations is their mission, marketing, and quality. Each of these stores are looking to offer a different experience despite selling similar goods. So, when profits are not changing in the United States, they’ve opted for an expansion into other countries. They have opened stores and provided services outside of the United States.
The benefits or competitive advantage Wal-Mart derived over the years from its supply chain management practices is also covered. The reason Wal-Mart is ahead of their competition is because they invest in technology in the 1980s. This investment paid off in the long run. Wal-Mart invested heavily in IT and communication systems to effectively track sales and merchandise inventories in stores across the country. They have set up own satellite communication in 1983. Employees at the stores have the ‘Magic Wand’ at hand. These barcode scanners allow you to check the prices of items at that particular store by scanned the barcode on the product. This is especially helpful when there is clearance that isn 't always marked and sometimes clearance items are cheaper than they
The first Wal-Mart was opened in Rogers, Arkansas, in 1962. By 1969 it was incorporated into Wal-Mart Stores, Inc., and in 1972 went public on the New York Stock Exchange. The company grew steadily across the United States, and by 1990 was the nation's largest retailer. In 1991 and 1994, Wal-Mart moved into Mexico and Canada respectively. By 1997 it was incorporated into the Dow Jones Industrial Average. As of 2005, Wal-Mart has stores in the United Kingdom, and Puerto Rico, and brings in revenue of close to 300 billion dollars a year. In 2006, Wal-Mart invaded the China and India's markets. During the last two decades, Wal-Mart has been able to take advantage of the rise of information technology and the explosion of the global economy to change the balance of power in the business world (Wikipedia, 2006). Today Wal-Mart continues to grow and their success is not only from their sound strategic management planning but also from its implementation of those strategic plans. In other words operational planning has been an important key to their success.
"Wal-Mart: The High Cost of Low Prices." Top Documentary Films. Web. 8 Aug 2011. .