Importance Of Value Chain In Automobile Industry

In this era of technological advancement and ---, the importance of quality product and servcices are became very critical and influencing factors for the sustainability and development of any industry.

Like the importance of the 5 M s in any industry, the importance are critical in Automobile industry too. Unlike the other industry, in automobile industry the impotence of MAN - Human resources is very critical. Even though technological and automation methods are implemented, the Robots can't be a ---- part of the Sales and Service of any automobile as its own fully controlled.

Over the past decades the Automobile Industry in India is in a vibrant mode with international exposure and promising growth indicators. As an industry, Automobile

So emotional factors also plays a vital role towards a vehicle connected to the customer

Moreover automobile industry is an industry which needs a lot of synchronization with Automobile manufactures and Automobile dealerships to achieve its Manufacturing as well as Marketing objectives. A strong interface with OEMs and dealerships for high level of product placement and customer satisfaction is the prime motive of an Automobile dealership in the value chain. The Value chain of the Automobile industry is so strongly inter connected and interdependent with the Manufacturing and its Sales and After sales activities mainly through the automobile dealerships.

There is an accepted fact that , the desired skill set is a must for the professional and effective delivery of any job that tis assigned to an employee. Since Automobile industry is an industry too sophisticated with exponential technological advancement with consumer centric, the raising of the bar towards the skill that needed for human resources will be on higher side. The customer interactions and expectations are very high compared to previous days. The industry struggles to serve the customer as well as its

Considering the importance of this link, OEMs cant neglect the quality of Human resources at dealerships with closed eyes.

1.Specifically fix/appropriate a budget for the manpower at dealerships

2.Offer special incentives and awards for best training providing dealerships

3.Incorporate the T & D and its effectiveness as an important parameter for the overall rating of the dealership.

4.Effective aligning with OEMs T&D Department with that of dealership and always try to raise the bar towards the performance

5.Act the T&D of OEMs as an agent for networking the best and innovative training methods and strategies into other dealerships as part of sharing best management