“Transmedia” is a term appear recently. Its first present in 1991 by Dr. Marsha Kinder. It was wildly spread by Dr. Henry Jenkins while his book Convergence Culture Being published. From his blog, his definition of ‘transmedia story telling’ means a story build up by different piece of bits create by different media. They all contribute to the same story but they are all unique and not overlap. He do not have a tough position but ‘Transmedia refers to a set of choices made about the best approach to tell a particular story to a particular audience in a particular context depending on the particular resources available to particular producers.’ As this is a very new term, people are still discussing about it.
There are basically two different
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I can use transmedia to ‘expand’ and ‘explain’ the ‘parallel stories’. In my documentary, I just cut fifteen seconds short footage about Hua Xia Sunday service. I have time limit on the main documentary and I choose not to spend a long time on ‘go to church’. However, I still want to introduce to my audience the importance of it and what is actually means by Sunday service once they become interest in Christianity. Different from Western countries, many Chinese do not have much knowledge about religion as Chinese government promote atheism in the …show more content…
(2012) different type of media gain different type of audience and a good transmedia attract audience from different field. For example, television and film can have a wider range of audience. Comic and game attract less audience. His example is women don 't usually play games but they might play the game related to lord of the ring. My project mainly focus on young Chinese who lives in London, but we can never declare the possibility of other age level audience. I know a girl from the church who became Christian, after a year, her whole family believes in God. My project offer a wide range of different material which suitable for different age group. For example, text from bible are more suitable for mutual adults, pop songs are more suitable for youngster. These allow Christians to recommend their family members or people they knows to know more about their
Steven Johnson’s use of age does effectively support his theme. He believes that everybody should know the joys and benefits of reading. Although this is true, the younger generations of kids are more affected by video games because of the increased popularity of technology. Johnson writes, “I suggest you begin to foster in your children a love of reading and the printed word from the start...” (197). He is saying that to be an ardent reader, a person should acquire a great love for reading at a young age. In “Kid Kustomers”, young children are highly affected by these commercials. Little kids can’t tell the difference between advertisements and TV. Some kids can even recognize a brand name before they can recognize their own! One really intriguing idea is that, “... a person’s ‘brand loyalty’ may begin as early as the age of two” (354). It is very attention grabbing that a kid could have brand preferences before they can even dress themselves! Though this difference is a small one, it makes a big difference in the
In 1985, television was a platform to use for educational purposes and entertainment. It did teach our youth that teaching and learning could be both fun and educational. With new developing technologies, it is only natural for our culture of education to develop. Although the format of education changes, change is not a bad thing. I see images, video, music, and all media as tools for our youth to learn. Making viewers and users aware of the impacts is necessary to inform the generation to
Often times people neglect the fact that the things- such as films- that they see and hear day to day can actually be worthwhile in teaching them. They come into contact with them purely for the purpose of being entertained and, sometimes, do not even realize that they are being taught valuable life lessons in the process. In conjunction with this theory, Professor Michael Taylor once said, “We don’t often think of the value of media beyond its entertainment, but there is a whole area that has to do with education through entertainment. As filmmakers, the work that we do has a huge impact on our culture. With that comes an opportunity, and may be even a responsibility, to use that impact for greater good.” Many French and Francophone films
For this media assignment, I chose to create a DVD cover to an action film. Therefore, my target audience is teenage boys whose ages range from 13-18 because they take up a very high percentage of the demographics of people watching this genre of films. Since my target audience is high school boys, the main character in my movie, Bryan Radley, is 16 years old. My target audience, high school students, will be able to relate to the problems Bryan faces at school and the emotions he feels towards his teachers, his peers and his crush named Avery. By making my movie relatable by my target audience it appeals more towards them and helps them engage with this movie. I focused my formal elements of my DVD cover to appeal towards boys because although there are also girls who enjoy action movies, there are more boys than girls who watch action movies, so by making the DVD cover to appeal to boys, I get more people to watch my movie than if I directed it towards girls. The main purpose of my media creation is to persuade, and then entertain, and then inform. In the following paragraphs I will be explaining my reasoning to why I have chosen to put my purposes in this order.
Firstly, Laswell’s theory asks the first question: who is the person trying to deliver a message? And the answer should be whether it is a TV show, a book, or any other form of media. Secondly, another question asks: what is the message? Is it direct or is it indirect? The answer should answer this question by discussing the message’s content. Thirdly, Laswell suggests that a channel at which the message is delivered is present, whether it is television, internet, social media, newspapers, or bookstores. Fourthly, the audience, whether it is people who read, watch, or interact with the information shared by different forms of media, is determined. It is determined based on gender, age groups, language, and interests. In other words, the result answers the question “who watches the show?” or “who reads this book”. Fifthly, Laswell suggests that who communicates the message, what is communicated, where it is communicated, and to whom it’s communicated are all factors that lead to the end-point of this process, which is the effect. The effect is mostly the audience’s
Digital media and technology can be used to promote cultural diversity as well. According to Alvermann, (2002), our culture determines these media and what they represent. People use digital media ad technologies to express them self. Blogs, zines, social media, and video are popular ways to connect with others and spread your ideas. However, the users are shaped by these as well, (p.118).
The fundamental notion of Transmedia Storytelling is worldbuilding which, due to the complex universe, well-constructed
Currently, our society is changing again with the onslaught of electric media, namely computers and the Internet. We must continue to analyze this technology with the realization that the medium is the message, or else we will never fully understand our culture or the effect of technology on it and on our lives.
In, Youth Literacies, the author is providing the readers an extension of work in communications towards new literacies. There are thirteen points that the author mentions about youth literacy and two that stood out for myself, as a reader, will be the YouthCLAIM project the Leave Out Violence (LOVE) project. To enumerate, the YouthCLAIM project is mainly about youth critical literacies and arts-intergrated media towards diversity in Vancouver, Canada. Therefore, there were three different groups for this particular project. These educators will be providing students, ages fourteen to twenty-six, with eclectic ethnics and cultural diversities. There will be three groups of literacy, technology, photo journalism, video production, new multimodal
Develop a quiz and answer key on how diversity is influenced by media and communication technology which includes: (p. 72-75)
Shafi, Suman. "Positive and Negative Influence of Media Among Young People." The Order of Never Hide. N.p., 12 June 2012. Web. 05 May 2014. .
Transmedia storytelling does not just rely on new digital media; in fact, projectors, written papers, drawings and illustrations are some examples of media that play significant roles in transmedia storytelling experience. The sophistication of media has little effect on convergence, it has to do with the brains of individual consumer how they interact with others socially (Jenkins, 2009). It must also be noted that 21st century learners are disenchanted by traditional forms of learning and prefer a combination of both entertainment and education. For example, Inanimate Alice first introduced to classrooms in 2005, is an ongoing fictional digital novel where students are taken to a digital journey with Alice. It is an interactive multimodal form of transmedia and students learn different languages, cultures and social exercises. Similar practices have already taken place in kindergarten as young students and even educators are learning how to be media literate. The internet is rapidly playing a significant role in children’s and young people’s life as source for retrieving information to support school work (Livingston & Bober, 2004). However, there are limitations here as sufficient studies have not been done to effectively substantiate an improvement in learning through the implementation of transmedia storytelling in
I have always been fascinated by the written word, whether it be on television or in a magazine, the way in which we communicate our ideas and emotions via the 27 characters of the English language is a feat in and of itself. This is one of the many reasons why I chose Media Studies Production as one of my majors at Temple University. I am overjoyed to study the art of media in the School of Media and Communication and I intend to apply my skills in service of the world at large. While words and written media have been a concentration of mine, I have had a limited exposure to the production side of my practicum. Classes such as Intro to Media Tech, Media and Society, and Intro to Media Theory have truly helped me to understand the inner workings
..., DF (2010). Generation M2: Media in the lives of 8-18 year olds. Merlo Park CA: Henry J Kaiser Foundation
New media have strongly impacted the society that we are living in. Compared to the olden days where they had the "old media" such as radio, film, television, magazines, sound recordings and newspaper, we are living in an advance community where majority no longer turns to the radio nor the magazines for sources. The target of the new media are the young people because these are the people who are more familiar with the new media. The new media has impacted the society by advancing their lives but on the other hand, there are load...