In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
According to Horner and Swarbrook (2007) tourism involves travelling or being involved in leisure activities. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry (Horner and Swarbrook, 2007). Understanding consumer behavior is very crucial towards making decisions about marketing of tourism products and activities. In order to optimize the marketing activity, and thus fully benefit from the tourism industry, it is necessary to understand how consumers make their decisions and the factors that affect the decision making by the tourists. Moreover, it is crucial to understand consumer tastes at various seasons.
In turn, a large number of definitions of customer satisfaction have since emerged. Song (2010) suggests that tourist satisfaction refers to the post-consumption evaluation that’s made after a tourist has consumed a product or a service. Pizam et al., (1987) define tourist satisfaction as ‘the result of interaction between a tourist’s experiences at the destination area at the destination area and the expectations he/she had about that destination’. Peter and Olson (1996) look at tourist satisfaction as being the ending point in a psychological process, from identifying a need to evaluating the experienced product. Kotler (2000) describes satisfaction as being “a person’s feelings of pleasure or disappointment resulting from comparing a product or perceived outcome/performance in relation to his/her
According to the theory of expectancy, consumers contribute to a large part in establishing the path of the motivation based on the identified expectation. Therefore, the consumer behaviour of a tourist can be developed based on the identified expectation as well as the needs from this perspective. The needs or highlighted desires for an adventure or exploring new cultures are the basis of developing a motivational model (Holloway, 2009). The fundamental aspect towards arousing the morale of tourists involves identifying the needs and expectations. From this perspective, a definite process or avenue of satisfaction is established reflecting on the needs as well as the typology of the customers.
The time the tourist saves visiting one landmark to another through transportation means are essential for his/her experience in that place. Tourists are known for wanting to visit all the popular landmarks in a short period of time or before their travel leisure end and they have to go back to their usual life back at home. Providing the tourist a well- established network of transportation on local and both global, regional levels are critical for receiving extra tourists that will face no obstacles reaching their destination. All the stated issues prove the importance of transportation in tourism. As mentioned above the tourist’s travel experience starts and ends with transportation.
The impact of tourism on the economic growth is constantly rising due to increasingly growing size of the tourist market. Domestic tourism also play an important role in achieving the country’s objectives like promoting cultural, Social and national integration. d) Cultural integration: Culture is the most important lifeblood of tourism. Culture and tourism both have a significant relationship. Cultural tourism refers the person’s movement to cultural attractions that is away from their normal place of
Proposed Research Topic: Strategic Marketing in Tourism Aims Potential in tourism sector has continued to flourish over time. The growth of the industry has seen both the public and private sectors invest heavily on tourism facilities and guiding materials. The tourist offer of these destinations involves international community and is the result of interaction among public and private sectors who act autonomously (Ruggero). These two sectors have different roles, competences and capabilities enabling them to manage the tourism industry. Interest in tourism management sprouts from the challenges in tourist systems that facilitate coordination linked to the market.
Tourism started to be a opportunity for developed and developing countries. Nations saw that tourism has directly effects on income, creating new work areas and related to that unemployment rates. Besides nations have seen that there is an opportunity to get more exchange and to close the deficit by that and also political issues and that meaned money then it becomes a mass strategy. As mentioned above that was a opportunity for the developing countries. Big complexes and tourism areas started to build up to boost the economy by ignoring the ethical factors.
In tourism industry, transportation takes a central position and the development of transport system has result a major expansion in tourism industry. Transport system is important for contribution to the national economy is very often held up as an end in itself. Transports consider as public utility and it is important element for the stability of the economy. All kind of transport such as rail, road, water and air has a high tourist demand for many transport companies not only for human but for goods also. Tourist also will consider the transport charge as their expenditure and therefore it is important for the transport companies to limiting the expenditure of the tourist trade.
Once businesses begin to grow this can result in a large number of jobs created for the host community, this can be through the hospitality and sector but more importantly through the construction sector where a majority of jobs are found. Through the increase of jobs and business, spending by visitors and locals becomes maximised expanding the capabilities of the market sector in the host community. Tourist consumption injects money into the regional economy creating a multiplier effect in the economy of the host community as the funds which have been collated by tourist and local consumption are consistently spent and re-spent by employers and employees. Therefore similarly to a life cycle this positive economy influence will heighten the desire and enthusiasm to host more