Importance Of The Media In Africa

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Might information flow be one of the most important factors for growing the media, improving health and development in Africa? Development organizations and a number of players have thought so. Unfortunately governments and other organizations have concentrated on infrastructural projects, like increasing the number of health workers, clinics and other programmes to help eradicate health and other social problems that affect Africa.

But now we are in the information age, and we understand better the importance of information and the positive changes that can come from information and media as a whole. The recent millennium assembly of the United Nations emphasized this in their statement on the right of access to information and communication.

Information underpins the learning, research, and debate that drive a country forward. Access to information is essential for describing and understanding the deficiencies of the present, building visions of a better future, developing practical ways to achieve those visions, and educating and inspiring those who must make the future. Information empowers, and those who work with information must realize that its flow, like good communication, must be two way.

The information gap between rich and poor is currently widening, both between and within countries. This can be seen between the Western Countries and the developing world, there is a rift in technology and information awareness. The digital divide is more dramatic than any other inequity in health or income. The persistence of this rift has occasioned issues like; medical libraries in sub-Saharan Africa not being well equipped with current journals and books which would help update their knowledge and expertise in the medical fiel...

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...where the community media outlets are sited.

Despite the challenges the media in Kenya face there is hope for them in the near future. The information and technology revolution and availability has positively affected the media in Kenya. Technological provided multiple information platforms that have increased the diversity of information sources for audiences; it has also brought greater efficiency in media operations and encouraged the growth of citizen journalism.

The media council has also helped by championing for stations to ensure that 50% of their content is local, such a move is meant to not only promote our local artists but also the international market content that is local and they will appreciate. Developing and investing in the production of such local programmes helps push for contra-flow and popularity of the local talent the country has.

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