CHAPTER ONE
INTRODUCTION
1.1. Background of study
This study is conducted to explore the existence of rural tourism and it opportunities to rural communities in order to generate income. Tourism play role in contribute to economic and in increasing the standard of living of rural communities by the employment creation. Locations with specific interest such as heritage, mountains and other natural beauty, pleasant climate, and clean air, serve as free resources of economic value for tourism development (Frederick, 1993).
Tourism is one of the popular global leisure activities around the world. It can be domestic and international tourism. Nowadays, tourism paly big role as a source of economy and income for many countries. According to World Tourism Organization, organization forecast that international tourism will continue growing at 4% of its average annual rate. Not just that, with the existing of e-commerce, tourism products have become the most traded items on the internet and available around the globe. Tourism also practices of travelling for pleasure or business offering information, accommodations, transportations and other services.
Rural tourism is one part of tourism’s products that aggressively promote by countries around the world. Rural tourism able to attract both visitors and tourists from national and international as demand for nature always exist as at these days, technology and development conquer half of land for almost country around the globe. In many areas, rural tourism offer different practices and activities in different places through the experiences and the wide range of products such as adventure sports, walking, boating, bird watching, business meetings, team building and many more. Benefits...
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...nsisted of two major sections. The first section is about sociodemographic characteristics and travelling behaviour of tourists. This section concluded six items which is age, gender, and education, previous experience of travelling to Jelebu, Negeri Sembilan, and purpose of trip.
The second section contains main variables of research including WOM communication, past experiences, external communication, preconceived image and expectation of tourist destination. In total, 15 questions were applied in this section. The questionnaire will take around five to seven minutes to fill. During observation before, researcher found that most tourists were within the countries itself that speak, write or read in English and Malay. Thus, the questionnaire was provided in English and Malay.
3.10 Data Analysis
The data were processed with the statistical software of SPSS.
Teye, Victor, Ercan Sirakaya, and Sevil F. Sönmez. "Residents' Attitudes toward Tourism Development." Annals of Tourism Research 29.3 (2002): 668-88. Science Direct. Web.
The process of livelihood transformation in Komodo Village indicated that the difficult period of bagan fishing and the rapid increase of tourist visit were the significant driving force of the transformation. The livelihood transformation was initiated with the intention of seeking a way around the challenging conditions of bagan fishing. The opportunity to have a much lighter job and easy money has become the main attraction for these fishermen to shift their livelihood to the souvenir business. Although this transformation enabled local people to generate sufficient income, it is premature to conclude that tourism is an appropriate strategy to provide sustainable livelihoods for local communities.
The research methods used to conduct this study include both primary and secondary sources in order to deeply analyze the topic. Secondary sources used for the purpose of this project are mostly retrieved from books and from literature on consumer behavior and tourism industry. When it comes to primary data, survey was conducted (see Appendix 1). Survey has been chosen, because it helps:
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The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...
Purpose: This study is about the tourism in Dubai and to know the different characteristics of tourists depends on gander, oldness and where they coming from and know their plans and knowledge of their tourism destination.
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In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
As it is pointed in Reader 1, one of the characteristics of the social practices described as ‘tourism Urry (1990) states, is that:
This report is based on destination Zimbabwe. Zimbabwe is a landlocked country and its capital city is Harare. The main languages spoken are Shona, English and Ndebele. According to Regional Tourism Organisation of Southern Africa (RETOSA) (2017), the population of Zimbabwe is 15,2 million and is 390 757km2. Agriculture, mining and tourism are contributing to the economy of the country to a greater extent. It tourist’s arrivals have grown since 1964 from 198 000 visitors to over 2,4 million (RETOSA, 2017). Visitors in Zimbabwe are mostly from South Africa, America and Europe. In destination Zimbabwe they offer products and services in accommodation, accessibility, amenities, attractions, activities and ancillary services. They would want to increase the market share and this enables them to increase their sales and make profits.