Importance Of Public Relation

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Introduction Daily, society and different type of social groups in order to satisfy their needs, communicate with other groups. Goodwill contacts with society is an art of science. Public Relations (PR) is a very important tool, In order to gain success during the integration to the market economy and take the right place among the independent nation, of the international arena. (Khakhutashvili, 2007). Public relations (PR) is a type and model of communication where practitioners tend to create a noticeable public image. In the contemporary world, where the market is highly competitive, If companies want to take out any information about their business, to establish their activities abroad, Public Relation is the right way, what …show more content…

From these years principles of teaching PR is improving and getting more wide. In the forties, PR classes were providing regularly. PR was invariable subject to lead any kind of institution. Nowadays we have different kind of literature about PR, almost in every country there are several training centers and, of course, Universities where they provide deep learning of this subject. Also, we can find a lot of associations, both National and International ones and plenty of private consultation …show more content…

English and German authors (Wragg D.W., Ronnenberg F.) applied to PR a function of Management which operates on personality or organization from the Interest of society and therefore, action plans are combined to the wide mass as they should be understandable and acceptable (Kapanadze., Khakhutashvili, 2003). Public relations is a connection and interrelation with society. It is more wide and deep phenomenon, rather than separate, independent PR advisory organizations, which serve the clients. Practitioners and theorists of the PR system note that it is the science and art of formation public opinion in the desired direction. The third edition of Webster’s International Dictionary (1961), describes Public Relations as “the activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable

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