Importance Of Personality

The latest researches related to personalities are as follows :-

1. Predicting personality with social behaviour

Personality is a trait which influences the behaviour of a person with other people. Social behaviour can give us a good insight about the personality of an individual as they behave showcase a normative (or normal) behaviour in social interactions. To understand this within the scope of a social behaviour, we consider the actions in the following main groups :-

i. Nextwork Bandwidth (NET): The active involvement in the social networks, the time spent there and activity distribution (uniform or bursty). ii. Message Content (MSG): The variety and amount of messages they are sending, whether they are the links or URLs of websites

Reciprocity of actions (REC): Levels to which there actions are reciprocated by their friends.

v. Informativeness (INF): Information that could be gained from the behaviour with the friends, whether there is same type of behaviour with every friend or whether some friends are favoured over others in specific actions. vi. Homophily (HOM): All the previous features computed for the person’s friend to understand her social circle.

2. Importance of Corporate brand personality traits

Corporate brands create a particular image in the minds of the customers and other constituents which can help the corporate to differentiate their brand from others. A number of factors will be responsible for the corporate image like the products a company makes, the actions it takes, and the manner in which it communicates to consumers. A new very important component of corporate image is the corporate brand personality. 60 US brands have been examined and are found to fell into the following five main clusters , “(1) Sincerity, (2) Excitement, (3) Competence, (4) Sophistication and (5) Ruggedness.

Corporate Personality

Mind – It consists of two traits: Creative and disciplined. iii. Body – It consists of two traits: Agile and collaborative.

3. Role of Personality factors in coping with organizational change

In reference to the research paper written by R. Ravi Kumar, change is inevitable to any organization. Both external and internal factors can bring about changes to an organization. The work environment is affected to a large extent by external factor such as changing expectations about quality, customer satisfaction and new work force demographics. It is also affected by the internal factors such as the mergers and acquisitions, financial constraints and the necessity to improve productivity.

Personality plays a very important role in the job performance of an individual when changes in an organization take place. The personality factors which affect the performance are as follows :-

Demographic Variables

i. Age – Age has a negative impact on any kind of change in an organization. As the age increases people don’t like change and try to resist it. ii. Education – The level of education has a positive impact on coping with the organization changes. As more educated can handle the uncertainties better and are more ready for new challenges and