Importance Of Network Theory And The Social Mediated Crisis Communication Model

analytical Essay
1629 words
1629 words

Social media in various forms from Facebook to Twitter to Instagram and Vine has become instrumental in daily communications. Whether someone is looking for the latest celebrity gossip or breaking news, many individuals are turning to social media for the answers. It is this dependency on social media that led to the importance of it during times of crisis. Whether it is Twitter or Facebook, news outlets, politicians, key community leaders, and organizations are using social media to spread emergency information to cities, states, and even the nation in a short amount of time. For example, Seong E. Cho and Han W. Park (2013) examined the importance of Twitter during the 2011 Japanese earthquake. They examined 568 tweets over a 40 hour time period and discovered that the tweets changed from informational to opinion orientated (Cho & Park 2013). The purpose of our paper is to use analyze Network Theory and the Social Mediated Crisis Communication Model to emphasize the importance of strategic communication through social media channels (i.e.: Facebook and Twitter). …show more content…

In this essay, the author

  • Argues that the lack of research on local government response to crises is evident in the background research.
  • Explains the importance of rapid and effective communication during times of crisis by connecting theories in a unique way. understanding how information travels, consistent messages can be created regardless of social media platform.
  • Explains the importance of social media during times of crisis. they analyze network theory and the social mediated crisis communication model.
  • Explains how the crisis and emergency risk communication model (cerc) is used by the center for disease control for their basis on how to handle various health related crises.
  • Introduces the social-mediated crisis communication model, a newer model that describes the relationship between social media and crisis communication.

In 2005, Barbara Reynolds and Matthew W. Seeger examined the Crisis and Emergency Risk Communication Model (CERC) as a way to explain recent crises including West Nile virus (1999-present day), Anthrax (2001), Sudden Acute Respiratory Syndrome (SARS) (2002-2003), and Avian Flu (2004). The model explains how best to address the situation as either risk communication or crisis communication and how best to prepare the public for the situation (Reynolds & Seeger 2005). This detailed examination of how to respond to the crisis based upon the needs of the public and the severity of the situation lays the groundwork for future studies in crisis communication. CERC is commonly used by the Center for Disease Control for their basis on how to handle various health related

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