Importance Of Mobile Retail

980 Words2 Pages
bulb-icon

Recommended: Brick-and-mortar vs. online

Top 10 reasons Why Retailers should consider Mobile Retail Today.

In the modern world, people are always pre-occupied with their work and other activities to the extent that store shopping becomes a painful task for them. They prefer to do most of their shopping through internet, rather than spending time in driving to the retail store. It is true that online shopping on PC or laptop is a convenient option. However, mobile retailing has gained recognition these days, for providing people with an on the go shopping experience, where people can shop from anywhere and anytime. It could be while they are stuck in a traffic signal or when they standing in a queue in a bank. Let us look at how retailers can satisfy customers through mobile retaining …show more content…

With mobile retail, you can give them an option for comparing between two different brands of products, based on price, offers, discounts, etc., for which, people may not otherwise have time in the retail store. Even if they are smart enough to do a comparison analysis themselves, while they are in a retail store, they can certainly not match the capacity of an intelligent software in mobile retail which can act in a cutting edge manner to show comparisons.
Entice technical savvy individuals: People from IT industry are the ones who can afford to spend the maximum at a retail store. At the same time, they are the individuals, who prefer the most cutting edge way of undertaking their shopping endeavor. Vowing to these reasons, with mobile retail, you will be appealing to those users, through whom you can earn good revenue, through a sales boost.
With mobile retail offering enormous benefits to consumers as well as retailers, there is no wonder that every retailer today is investing on a mobile app, despite already have a web presence. Henceforth, it is high time you as a retailer, to invest in a mobile app today, if you still haven’t thought about it yet. With the level of competition in the retail industry, you ought to do this for not getting lost in the

Show More
Related

  • Apple App Store Case Study

    2137 Words  | 5 Pages

    Now a days we can see everyone whether a businessman or an auto driver, Rich or poor everyone has a smart phone in their hands. In today’s world where time is the most precious thing these smart phones help us to save our time. These smart phones are necessary evils. Now the question is why these phones are called Smart Phones. The reason behind this is these phones have some special software in them called an App Store. Now the question arises “What is app store? How it works? What are its uses?”

    Read More

  • Kohl's Marketing Environments: The Macro Environment

    1628 Words  | 4 Pages

    With minimal aid from interviews with managers and no exposure to the marketing entity of the company, I was able to accomplish much of my findings related to the macro environment of Kohl’s through diligent online research. One of the major changes occurring in the retail industry is online shopping. Substitutes such as Amazon, eBay, and other online retailers are replacing the technically savvy shoppers from ever having to enter a store. Kohl’s competes with these outlets by remaining on the cutting edge of integrated technology to enhance the customer experience shopping their brand. They are currently testing multi-function tablets in jewelry and beauty departments that can be used to demonstrate

    Read More

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware

    Read More

  • Should Giant TMC Berhad Enter Australian Market?

    1189 Words  | 3 Pages

    The Australian supermarkets and grocery stores industry is very keen on inculcating technology in their day to day operations and also for their back end support. A good example to illustrate the gap in technology between the Malaysian and Australian supermarkets is the Self-Checkout Counters, they have been in Australia for quite some time and are now evolving but for Malaysia this is a new concept altogether. The Australian Companies are investing more and more in technology to make the shopping experience easy, refreshing and fun for its customers. Currently Coles, one of the leaders of the industry in Australia is working along with IBM to install radio tags on each item and this will drastically reduce the checkout time (http://www.heraldsun.com.au/technology/news/smart-phone-to-avoid-queues-in-supermarkets/story-fn7celvh-1226410624726). This integration of technology to attract more customers and make their shopping experiences better will be very crucial for them to gain more market share (IBIS 2016), thus Giant have to focus on this from the very

    Read More

  • Analysis Of Apple's Philosophy On Customer Service

    744 Words  | 2 Pages

    are Apple stores so successful and continue to increase in popularity when Apple products are readily available through other retailers who are more convenient and with a lower price? The reason, Apple differentiates itself from other retailers in that it offers a value-added service (Majeski, 2011). Apple doesn’t just want to sell products; it wants to show customers how to maximize benefits from technology (Majeski, 2011). Thus, in order to accomplish this goal, Apple offers a high-value customer service retail experience.

    Read More

  • Swot Analysis Of Louis Vuitton

    2594 Words  | 6 Pages

    Also the checking out process has been technologically advanced as it was observed that iPhones and iPads are used on the sales floor to see what items are in stock at the location or other locations and to help customers in making a purchase. Using these items help with the communication among staff and customers. After making a purchase, the associate that assisted them will more than likely follow up with a personalized thank you note and invite them back to the store. Customizing the product for the customer also increases the use of technology. The customer chooses what product they want and they ask an associate to engrave their name on it, making it their own personal

    Read More

  • Phone 4u Essay

    1014 Words  | 3 Pages

    The mobile phone retail industry is characterized by disruptive technological innovation such that retailers have to stock the latest phones to attract customers. By exploiting the e-commerce platform and the high street retail experience Phone 4u remains technologically ahead or at par with its fierce competitors. 3G network has become popular due to its advanced feature and speed; already plans are underway to roll out the 4G network that will be more superior to the 3G network. The tech-savvy young Britons drive the demand for the advanced internet networks. Failure to keep in touch with the latest technology will have adverse effects on Phone 4u because it will cede market control to technologically confident rivals such as Apple Store.

    Read More

  • Organizational Resilience Essay

    632 Words  | 2 Pages

    The demand for retail is driven by a number of factors including customer related aspects such as population size, population growth and existin...

    Read More

  • The Health of Best Buy

    2476 Words  | 5 Pages

    Best Buy has grown steadily and improved its business and customer’s experience in many ways throughout its journey from 1966 until 2011. The company’s main objective is to focus on making the customers visit to the store as pleasant and as informative as possible. The company is on its steady path of revolution and innovation by implementing customer driven and technology powered strategies. When any new business is setup, it faces its preliminary phase challenges and so has Best Buy but now the business is booming in the world of technology. It’s well known to be a one stop shop for all technological needs.

    Read More

  • Best Buy Essay

    1170 Words  | 3 Pages

    Customers seek information on products prior to making a purchase and they expect a sales associate to be knowledgeable on the item that they are interested in. On a study it explained that a sales associate should be equipped with a mobile device to assist with a product information. To simplify for their millennial customers, the sales associate should be able to minimize the product selection and pick the ideal product for them. This would help Best Buy become preferred by customers when it comes product selections. Adding stores within Best Buy would also help aim to building relationships well known electronic brands and with increasing

    Read More

  • E-Retailing

    1405 Words  | 3 Pages

    To evaluate the feasibility of an online retail format. It provides a comparatively low cost alternative channel to the retailers keeping in mind their overall brand and retail strategy.

    Read More

  • Retail Industry: Analytics, Display, and Cross-Merchandising

    744 Words  | 2 Pages

    In today’s era retail domain is growing on a large scale. Lot of analytics are done in Retail Industry to enhance the revenue out of it . Retailing means selling merchandise in small proportions to the consumers for their end use. According to retailing, the individual reaches a nearby retail store and purchase products as per his need and pocket in small units for his own consumption.

    Read More

  • How the Internet Has Changed our Shopping Habits

    3113 Words  | 7 Pages

    The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.

    Read More

  • Marketing in Business

    2002 Words  | 5 Pages

    Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.

    Read More

  • Online Shopping Essay

    1612 Words  | 4 Pages

    For instance they can purchase anything at any point of time without going out to any physical store; they can compare the prices of the product from different websites and can purchase from the site where they are getting cheaper; it also saves time; customers can also avoid pressure when having a face to face interaction with the salesperson etc. We can summarize these factors into 4 categories:

    Read More

More about Importance Of Mobile Retail

Open Document