Importance Of Media History

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Why is study of the history important? it is obvious that we are able to learn from history any principles. How about media history? Why do study of the media history helps to understand contemporary media? Roger Silverstone (1999) described “the media are central to our everyday lives that we must study them” (Roger, 1999, p3). Media are always with us from a certain past, so we are able to trace its footmark to understand contemporary media.
In this essay, I’ll argue which point are similar between media history and contemporary media by using examples which are mainly focus on consumption culture and how technology has changed the way of media environment, then I’ll conclude that why studying media history helps understanding for contemporary
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consumption culture is not only for society, but also for media. Rovert describes (1993) First appeared early patterns of consumption within a distinctively capitalist economic structure is in England during the post Civil War period which is in the second half of the seventeenth century (Robert, 1993, p11) There is a proof called The Gin Graze happened in the first half of 18th century in London due to new industrialization which is not only creating new ways of working, but also creating new ways of living (Cray P3). And Cray also mentioned that Since the world war 2, TV consumption is the largest chunk of our free time which is an average of over twenty hours a week (Cray p5). It means a civil surplus are used for consumption, especially for TV consumption. In addition, Compared with its consumption, according to Ofcom, “Viewers watched on average 4 hours of television per day in 2011” (Ofcom). From these points, TV consumption is still one of the biggest entertainment for free time. People spend such a time in TV now and drinking alcohol in the past, but government did not decided to stop both of them, which Cray mentioned that both consumption wasn’t problem, the problem was the reaction to them (Cray, 1900, p7), so consumption is a part of dairy life in industrialized society, and the people still consume own free time with…show more content…
I choose BBC as an example. According to “broad casting and youth”(Calouster, 1979) BBC mission was ‘inform, educate and entertainment’(Calouste Gulbenlian Foundation, 1979, p61) which is same as now “To enrich people 's lives with programs and services that inform, educate and entertain” in 2015(BBC report). In the book, he also mentions about how BBC managed to expand its contents to youth generation (Calouster, 1979). However why does BBC make a such a effort? Helen (2007) quotes Phil Redmond’s speech who is the key figure in British teen television since the 1970s, “It’s this whole mantra of “teenagers don’t watch television”, and I have another mantra, which is “There’s nothing for them to watch!” (Helen, 2007, p187). There used to be or is assuming for teenagers that teenagers don’t watch television, but they watch and consume same as people consume gin in the past. Those efforts make teenagers become the engaged audience. Another point from BBC annual report 2013-2014, “Whilst BBC Television aims to stimulate and delight audiences across the UK we recognize we still need to work harder to reach a young, more diverse audience” ( ). BBC are still making effort for a young which make entertainment contents. In 2013, one of the most watched program via iplayer (BBC on demand service) are Top Gear( ), Doctor Who( )and Bad Education ( ). I pick up Bad Education as an
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